A new partnership between the Scottish Professional Football League has seen Carling named the official beer of the SPFL.
The deal will see Carling represented at league matches and every round of the Premier Sports Cup until at least the end of the 2026/27 season.
The partnership comes as a result of efforts by the Scottish Football Marketing venture who secured the deal for the SPFL.
It's said the deal will help "enhance the SPFL viewing occasion in pubs, bars and homes around the country". Alcohol remains banned for supporters at football matches.
Lee Willett, Carling brand director at Molson Coors Beverage Company, said: “Carling is the lager brand consumers most commonly associate with football* so we are thrilled to be able to announce our partnership with the SPFL.
“We’re committed to supporting the beautiful game at every level here in Scotland and across the UK. That includes giving local clubs a chance to win new team kits through our Grassroots Goals initiative in partnership with Umbro, and now helping clubs and fans enjoy the country’s biggest competitions through this new partnership.
“We can’t wait to stand alongside Scottish football fans for the upcoming seasons.”
SPFL chief executive Neil Doncaster added: “It is fantastic news to welcome Molson Coors and Carling as an official partner of the SPFL. Carling has a rich history of supporting Scottish football and this new association with such a respected UK brand comes at an exciting time for the league and our member clubs.
“We are very much looking forward to working with the Carling team for the next three seasons and, hopefully, beyond.”
Brendan Napier, commercial director of Scottish Football Marketing, said: ‘’We are really proud to welcome Carling as the Official Beer partner of the SPFL.
“Carling is a brand that is synonymous with football in this country and has a long and illustrious record of connecting communities and supporters on matchdays.
“With that, we felt Carling, and their talented wider team, represented the perfect partners for us here at the SPFL.
“We are looking forward immensely to kick-starting the new partnership; one that will further enhance the SPFL viewing occasion in pubs, bars and homes around the country.’’
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