William Hill celebrated their record-breaking five-year partnership with the SPFL with a launch event of their new HQ in Glasgow.
It also included a behind-the-scenes look at the set of their new William Hill SPFL preview show, the Warm-Up, which will be hosted by broadcaster Gordon Duncan and YouTube creator Sam North.
The show will take a look at the Premiership, Championship, League One and League Two ahead of the weekend football action each week.
The SPFL announced the deal in June this year following the end of their contract with car company Cinch.
Speaking at the time, SPFL chief executive Neil Doncaster said: “William Hill is a name long associated with Scottish football and we are enormously excited to have reached a long-term, record-breaking agreement with our new title sponsors.
“This is tremendous news for our clubs and their fans, for the profile of the league, and for Scottish football in general. In addition to the sponsorship with William Hill, our pioneering gambling harm awareness programme with EPIC will help to educate the communities across the 42 SPFL clubs on gambling harm prevention.
“Everyone at the SPFL is looking forward to working with William Hill to promote the passion, drama and excitement of the League and its 42 clubs over the next five seasons, as well as the roll-out of our programme with EPIC.
“I would also like to place on record our sincere thanks to cinch for its extremely positive contribution to Scottish football over the past three years and wish them and their management team the very best for the future.”
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