HeraldScotland.com brings you exclusive video footage from Sir Alex Ferguson's recent appearance at Glasgow's Royal Concert Hall: Alex Ferguson Live in Conversation in association with The Herald.
The 74-year-old from Govan opened on how he used his managerial skills to get the best out of his squad and other employees during his 27 years at Old Trafford.
In this first of three clips, the most successful manager in British football history talks about communication, recalling the team-talk he gave at half-time of the 1999 European Cup final when his Manchester United side trailed Bayern Munich 1-0.
Let us know what you think of Fergie's philosophy in the Comments section. And now you can also watch Part 2: Alex Ferguson on handling players and Part 3: Alex Ferguson on leadership.
Alex Ferguson's latest book, LEADING, is out now
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