Asda has launched a new cooking range, giving customers the opportunity to get creative in the kitchen without breaking the bank.
There are 132 products in the Cook by Asda range which is designed to encourage customers to cook from scratch.
Items in the range include pre-prepared ingredients for dishes from more than 10 different cuisines, including Indian, Thai, Japanese, Middle Eastern, North African, Italian, American and more with prices ranging from 80p.
If you like to cook Asian food or want to give it a try, you can grab the Gochujang Paste (£1.25) or Lemongrass Paste (£1.25), ideal for curries, soups, stews or marinades.
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The Nooch Seasoning (£1) and Chipotle Breadcrumbs (£1.50) are also ideal for treating the family to a smoky Chipotle Mac and Cheese recipe which can be found on Asda Good Living.
Why not try Vegetable Tagine seasoned with Ras El Hanout (£1) or loaded fries topped with Dirty Fries Seasoning (£1)?
You could use Harissa Paste (£2.10) to make a Chicken Traybake or give freshly-made Fattoush Salad seasoned with Sumac (80p) a go.
The range includes dry herbs, spices, seasonings, pastes, frozen herbs and vegetables.
If customers feel inspired to try some of Asda’s recipes, they can scan the QR code on the bigger items in the range which will take them to the Asda Good Living website.
Each QR code will send shoppers to one of eight recipes using one of the standout products from the range: Umami/Nooch Seasoning, Gochujang Paste, Ras El Hanout Seasoning, Dirty Fries Seasoning, Sumac Seasoning, Harissa Paste, Chipotle Breadcrumbs and Lemongrass Paste.
The website offers video guidance and recommendations on how to use the products as well as step-by-step recipes.
Ellie Beecham, Assistant Brand Manager at Asda, said: “At Asda, we believe that healthy, flavoursome cooking should be accessible to all, which is why we’ve developed our new range, Cook by Asda, and we hope it will inspire customers to scratch cook from home.
“Whether you’re looking to add some excitement to weeknight family meals or cook a date-night dinner to impress, our new range can transform any dish, making home-cooking easy and delicious!”.
The Cook by Asda range will launch in August, both in-store and online.
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