A new ‘smart jar’ has been released by Hellmann’s which will tell you if your fridge is too warm - in a bid to reduce food waste.
By using temperature-sensitive ink, the design changes when your fridge is set below 5C to reveal a hidden layer.
Certain foods such as milk, fruit and vegetables can last up to three days longer in a fridge set below 5C instead of 7C.
Milk is reportedly one of the most wasted food products in your fridge - according to a WRAP report, every day 3.1 million glasses of milk are poured down the sink.
The innovative ‘smart jar’ works as a fridge temperature checker with special ink activating and becoming fully visible when the fridge is below 5C.
The new trial of prototypes with a unique label design from illustrator Ellen Porteus has been announced to mark Food Waste Action Week (March 6-12).
Rachel Chambers, Senior Marketing Manager of Hellmann’s, said: “We know how important it is to make the most of the food you buy.
“At Hellmann’s, we’re constantly looking to help consumers reduce food waste and save money and think ‘smart jar’ is an innovative way to get people talking about - and solving - this massive problem.”
Hellmann’s partner, WRAP which works to tackle the causes of climate change and food waste has an online tool explaining how to set any brand of the fridge to its correct temperature to help reduce instances of food going to waste.
Catherine David, Director of Collaboration and Change at WRAP, said: “Every year more than 4.5 million tonnes of perfectly good food goes to waste in our homes, which could have been eaten.
“This costs the average family upwards of £700 a year – money none of us can afford to waste.
“Incorrect storage is a key trigger for food going off and getting the fridge temperature right can help food stays fresher for longer.
“I'm delighted WRAP has worked with Hellmann’s on this exciting trial. We need innovations like this pilot jar to help us make simple changes in our lives that will pay dividends.
“Food Waste Action Week is the perfect time to launch this brilliant trial.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel