The advertising watchdog is investigating a poster promoting Scottish comedian Fern Brady’s latest tour following a complaint it “mocks the Christian faith”.
Promotional materials see the comic squirting breast milk onto a man dressed in religious ceremonial clothing.
On the poster she is standing by a stained-glass window which says “I gave you milk to drink”, which is the name of her latest comedy tour.
The Advertising Standards Authority (ASA) confirmed it has received a complaint about the paid-for online ad.
An Advertising Standards Authority (ASA) spokesperson said: “The complainant has challenged whether the ad is offensive because they believe it mocks the Christian faith.
“We have launched a formal investigation. But no decision has been reached on whether the ad breaks the UK advertising rules.”
The watchdog has said is will publish its findings in due course.
The comedian acknowledged the complaint in a post on social media, writing: “Whoever complained about the poster, thanks a lot.”
Brady rose to fame as a comic at competitions such as the Edinburgh Fringe Festival and has appeared on comedy panel shows such as 8 Out of 10 Cats and Taskmaster.
She has previously spoken about how receiving a late autism diagnosis in 2021 impacted her life.
Fern Brady has been contacted for comment.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel