Ed Sheeran has made a surprise visit to a supermarket to showcase his hot sauce brand which he used to autograph household items from shoppers’ baskets.
The Grammy award-winning singer-songwriter took a break from his stadium tour by making an appearance at Sainsbury’s supermarket in London Colney, Hertfordshire, on Tuesday to promote his hot sauce brand, Tingly Ted’s.
Earlier in the day, the Shape Of You singer took to social media to announce his plans, giving fans an hour’s notice to make their way to the store – but they still turned up in their hundreds.
As well as giving fans a taste by providing free slices of pizza topped with his product, Sheeran also signed autographs for shoppers on their purchased goods by using his hot sauce as a pen.
Lettuce, broccoli, bread loaves, blocks of cheddar, and even a vinyl record were transformed from household items into signed memorabilia.
Some of the items soon popped up online auction websites, with one inventive seller offering to preserve a hot sauce-signed kitchen roll in resin on an eBay listing.
On his surprise supermarket appearance, Sheeran said: “It was super exciting popping into Sainsbury’s and surprising some shoppers.
“Tingly Ted’s has been such a fun project so far, hope everyone is enjoying mixing it with whatever food they like, I’m still discovering meals that it makes even better.”
Satwinder Hayre, store manager at Sainsbury’s London Colney, said: “We were delighted that Ed Sheeran made a surprise visit to our store today to show off his Tingly Ted’s hot sauces, it certainly gave our customers shivers!”
The hot sauce brand made its debut on supermarket shelves in February 2023 and comes in two flavours, Tingly and Xtra Tingly.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here