A Scotch whisky brand has today announced the launch of an exclusive partnership with Aston Martin Formula One Team.
The long-term collaboration launches at the Las Vegas Grand Prix this week, where Glenfiddich and Aston Martin Formula One Team will toast to a new relationship that "celebrates mastery and design".
"The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”
The exclusive expression is made from a sherry cask known for its rich intensity to create an offering which blends the "passion, innovation, mastery and quality of two timeless icons".
Brian Kinsman, Glenfiddich malt master, said: “The synergy between Glenfiddich and Aston Martin Formula One Team allows us to innovate in exciting ways.
"This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”
Adopting "revolutionary methods and practises" Grant’s pioneering attitude to whisky production saw Glenfiddich excel for over a hundred and thirty years, becoming the first Single Malt Scotch Whisky to be actively promoted outside of Scotland.
Glenfiddich is now sold in over 180 countries across the world.
Søren Hagh, CEO of William Grant & Sons, said: “This partnership between Glenfiddich and Aston Martin Formula One Team is rooted in a shared passion for excellence and innovation.
"Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”
Glenfiddich promotes responsible attitudes to alcohol, stating: "You should never drink and drive."
For more information, visit www.glenfiddich.com.
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