Fragrance house Jorum of Scotland has received a “significant investment” from family-owned premium goods company, Chanrossa Group, which is owned by Scottish entrepreneur Bill Dobbie and his family.
Jorum was founded in 2019 by Euan McCall and Chloe Mullen and has seen an average annual growth rate of over 40%, “trending towards an annual revenue of a seven-figure amount”.
This has been achieved through increased global distribution, retail partners, online sales and the opening of its flagship store located on St Stephen Street in Edinburgh.
Chanrossa Group focuses on creating and investing in premium brands. Its portfolio includes spirits and drinks and beauty and wellness brands, and it has stakes in The Scotch Malt Whisky Society, Caskshare.com, Waterford Distillery and Renegade Rum Distillery.
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Both Chanrossa and Jorum highlighted hopes of capitalising “on the recent boom in the niche fragrance market, with the global perfume market set to reach £69bn by 2030, with niche fragrances leading the charge”.
Jorum’s partnership with Chanrossa will provide the luxury fragrance house with further global growth opportunities for its business, particularly in Asia, the US and the Middle East where Chanrossa has established relationships through its other brands, the pair said.
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All of Jorum’s products are manufactured in-house at its perfume laboratory in Edinburgh. Jorum Studio currently sells in 30 countries and uses “sustainably sourced materials of the highest quality and purity”.
Jorum also has plans to open a second store in London in 2025.
Chloe Mullen, co-founder of Jorum of Scotland, said: “Our business continues to experience dynamic growth both at home and in international markets. The Jorum Studio brand has become synonymous with craft excellence in the perfumery arena, showcasing exceptional quality and innovation.
“We have worked tirelessly to establish Scottish perfumery on the global stage whilst nurturing and building desirability for our products in their own right. It has been our desire to create a standout fragrance brand from Scotland that competes with international brands whilst boasting an authentic Scottish provenance and contemporary vision.”
She added: “The capital will enable further investment with a firm focus on opening a second store in London in 2025, as well as in our manufacturing capabilities, new product development and a strengthening of our omnichannel strategy.
“Chanrossa Group is a best-fit partner for our business, as we both have shared long-term visions for our business and respective organisations as well as complementary market know-how. We are confident in our shared abilities to take our business further together.”
Co founder of Jorum and master perfumer Euan McCall said: “This strategic investment by Chanrossa Group will accelerate growth across each segment of our operation, enabling us to efficiently capitalise on the global opportunities we have won and will continue to win in the future. Chanrossa’s vision and commitment to build and scale standout brands from inspiring places resonates harmoniously with our own.”
Emma Chandler, managing director of Chanrossa Beauty & Wellness, will join the Jorum leadership team, while Mr McCall and Ms Mullen join the Chanrossa Beauty & Wellness leadership team.
Ms Chandler said: “I feel extremely positive and hopeful about Jorum’s future growth opportunities and how we plan to work with one another to grow Jorum and Chanrossa’s Beauty & Wellness business. I am particularly pleased to be investing in and working alongside another Scottish female founder in the beauty space which is something I am extremely passionate about.”
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