A Scottish alcohol-free beer brand is celebrating a nationwide listing in the UK’s largest pub group.
Days has gained a national listing for its 0.0% Lager and Pale Ale in Stonegate.
The launch comes off the back of a 12-month period in which Days has enjoyed 100% + YOY growth, gained a listing in Sainsbury’s and increased its distribution in Tesco and Waitrose.
Mike Gammell, Co-Founder of Days Brewing said: “Launching into Stonegate is a massive moment for Days.
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"With 30% of all pub and bar visits in the UK now “alcohol free” we’re looking forward to partnering with the UK’s biggest pub group to offer our award-winning 0.0% beers to modern drinkers who still want that brilliant beer moment in the pub but are living healthier lifestyles and moderating their alcohol consumption”.
Nick Marks, Group Commercial Director at Stonegate, added: “We are really socialising differently and as our business evolves it’s important that we cater for that trend towards moderation.
"We’re excited to work with Days in our sites across the country to show people that you can enjoy a delicious 0.0% beer and still be part of that great pub experience.”
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