The publicly-funded body which promotes tourism in Aberdeen and Aberdeenshire is on the hunt for a new chair.

VisitAberdeenshire has announced that it is seeking a replacement for Claire Bruce, who is stepping down in November.

It said the chair will be tasked with ensuring there is a clear strategic direction and vision for the organisation, and to work closely with the board and chief executive to agree and set its overall direction, aims and objectives. The chair will also be expected to champion the wider tourism sector.


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Chris Foy, chief executive of VisitAberdeenshire, said: “Tourism is a growth industry in the north-east of Scotland. The sector has recovered strongly from the stark impact of the pandemic to contribute almost £1.2 billion to the regional economy in 2023.

“The sustainable future of north-east tourism will be built upon the allure of our fairways and mountain bike trails, upon the arrival of cruise ships and the filling of conference halls and venues. All benefiting from our natural and built heritage, our thriving culture, a vast range of high-quality hospitality options, but most of all, from the people who work in thousands of roles at hundreds of local businesses.

“VisitAberdeenshire’s vision is to be the leading destination organisation in Scotland, increasingly recognised for growing the visitor economy through bold, dynamic initiatives. If you meet the criteria, the board will be delighted to hear from you.”