Psychedelic Australian surf rock probably isn't on the mood board at many major record labels as they chase the next big thing.
Thankfully for Ocean Alley, they've no interest in being on one.
Having released their latest album Low Altitude Living in 2022, their summer 2023 tour included a sold out show at London’s Troxy in June.
They're now gearing up for a show at SWG3 in Glasgow - and they've done it all without any major backing.
Guitarist Mitch Galbraith says: "Sydney is where we all grew up and we grew up sort of surfing and skateboarding and hanging out as little grommets, little young kids around town - that's kind of how we met.
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"A few of us went to the same school and we just would hang out at home and tinker around our musical instruments, try and do Neil Young covers and Jimi Hendrix covers and muck around with them.
"We sort of fell in love with it and tried writing our own music and it worked out."
The band's big break came with the song 'Confidence', a track which remains popular around the world thanks to a remixed version which has gone viral on TikTok.
It has been used by the likes of David Beckham, Snoop Dog, FC Barcelona, Liverpool FC, Ferrari and Wimbledon in videos.
Galbraith says: "That was definitely our big, big breakthrough moment.
"It came first in a competition that's held by a national radio station in Australia called the Hottest 100. And every year the listeners can vote for their favourite songs that were released in that last year.
"It's a listener poll we got number one, which was incredible, we never thought that we would have that kind of recognition.
"So that straight away blew us up in Oz and and we were playing bigger festival slots and all of that.
"It simmered down a little bit, but that remained the favourite. Then I think it was last year or the beginning of this year it blew up again because someone on TikTok did a sped up version.
"It's kind of cool enough and it just went everywhere - it was getting used on the NFL Instagram page and I think the Joe Biden campaign used it on something - it was f*****g mental.
"It flew out of our control and, you know, none of us are on TikTok or anything like that but the kids seem to love it.
"It was surprising when people latched onto that, but in hindsight you can kind of see why - it's simple, you can sing along to it."
Ocean Alley have amassed more than 800 million streams for their songs, but remain avowedly an indie band, eschewing major labels to take their music directly to the audience.
Galbraith explains: "I think in this current world, with the internet and and the way people are digesting their music it's easier than ever to do that because you know you don't have to pander to the big record labels and people can promote themselves and and there are all these tools.
"You can basically market yourself. You can record yourself with, you can record yourself and sound good with relatively cheap equipment.
"So you just don't need those the big record labels and stuff like that as much anymore, I don't think.
"The benefits are that you get to own all your own music and you get to make all your own decisions.
"You can just do it for yourself and do it for the fans. You don't have to do it for someone who's trying to make money off you.
"We're so proud of of what we've done and and how we've managed to stay independent.
"And it's because we've surrounded ourselves with a good team and they worked their arses off. So we don't need to fall back on relying on handouts of money and loans from a record label."
Ocean Alley play Glasgow's SWG3 on September 18. Tickets are available here. Their latest album, Low Altitude Living, is out now.
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