Event management company NL Productions has been awarded the contract to run Dundee's Christmas village, adding to a string of projects that includes among other things the "Castle of Light" in its home city of Edinburgh.
The three-year contract from Dundee's local council is worth £180,000 annually and starts in the coming festive season. Event producer Jonathan Brown said NL Productions is focused on creating an event that the city can be "proud of", with a focus on both quality and value for money.
"Our aim is to create an event that not only captivates and delights visitors but also brings significant benefits to the city of Dundee," he added. "We believe in the power of community-focused events to strengthen local ties and boost the local economy, and we are committed to ensuring that this year's Christmas village does exactly that.”
This will include the incorporation of local vendors. NL Productions said it is also committed to minimizing the environmental impact of the event.
The centrepiece will be a 10 x 20 metre real ice rink surrounded by local traders and caterers offering unique gifts and seasonal treats. A family-friendly funfair with a variety of rides will be accompanied by an immersive "Santa experience" with lighting and effects to create a festive atmosphere.
There will also be a series of events throughout the season.
Steven Rome, Dundee City Council convener of fair work and economic growth, said the Christmas village is expected to attract thousands of visitors that will boost local businesses.
READ MORE: Edinburgh Christmas Market: 750,000 people visit in 2 weeks
“The council is working hard to transform Dundee city centre, and we are well aware that Christmas is an extremely important time for our retail and hospitality sectors," he said.
“While the Dundee Hooley has become established as a highlight of the city’s successful kick-start to the festive season, the Christmas village will add to the experience and attract families, visitors and shoppers into the centre for a sustained period."
Dundee’s Christmas village will top off a busy conclusion to 2024 for NL Productions which includes the delivery of Castle of Light at Edinburgh Castle on behalf of Historic Environment Scotland. The company also returns to Jedburgh this festive season to produce year two of Monteviot Lights, the Scottish Borders’ winter light trail.
READ MORE: Glasgow Christmas market: Is it too commercialised?
During the summer NL Productions supplied Inflatable Insanity obstacle course for Floors Castle near Kelso, with attention now turning to Halloween events at the Craigie's Pumpkin Festival near South Queensferry.
"We are incredibly honoured and excited to be delivering this fantastic range of events," Mr Brown added.
"Each presents a unique opportunity for us to showcase our creativity, expertise, and passion for delivering unforgettable experiences. We look forward to collaborating with our partners and stakeholders to bring these visions to life and create lasting memories for attendees."
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