Glasgow City Council has approved plans for a new hotel "that will redefine Glasgow's Clydeside".
The new 142-bedroom hotel will be built at the corner of Eastvale Place and Sandyford Street, adjacent to city events space SWG3.
SWG3 founding partners Andrew Fleming-Brown and Andrew Mickel, alongside hotelier Bruce Robertson and award-winning architectural practice Stallan-Brand, are behind the hotel project, which is expected to create more than 100 new jobs.
The hotel will feature two restaurants, two bars, co-working spaces, a gym, a movement studio and a rooftop terrace.
READ MORE: First look at plans for new riverside 'hotel for music lovers'
The hope is that the new hotel "will further cement Glasgow’s position as one of the country’s most exciting cities for cultural events, including live music, festivals, concerts and club nights, whilst ensuring the visitor economy can continue to grow".
Hotelier Bruce Robertson commented: “In a hotel landscape dominated by international brands, it is a rare privilege to be able to develop a hotel product that is truly of its place.
"Our plan is to resolve a space which responds to its unique location, whilst resonating with the local community and delivering a range of benefits. A hotel by Glasgow; for Glasgow, if you like.”
Paul Stallan, Stallan-Brand Creative Director, said: “Whilst the SWG3 Hotel is strategically situated to support the immediate regeneration initiative, the hotel will also contribute to the ongoing success of Glasgow's 'Hydro Effect' which has seen the city become a global magnet for major music and conference events.
"As a 'hotel for music lovers', the SWG3 team are excited to expand their programme with a new leisure offer that will ensure they remain more visible, vital and circular.”
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