New research has suggested that Scotland is emerging as one of the top UK destinations for pet-lovers.

The new data released by Visit Scotland found that one in ten visitors planning a Scottish getaway in autumn and winter this year intend to bring their pets along with them.

The research also indicates that families are more likely to travel with pets and tend to take longer trips, highlighting the growing popularity of pet-friendly tourism in Scotland which gives a significant boost to the economy.

Dog ownership has been steadily rising for over a decade, with an estimated 31% of UK adults now owning a dog. It is estimated that approximately £350million is spent in Scotland's visitor economy from overnight visitors who bring their dogs.

Bosses at Visit Scotland said it’s good to see the number of people visiting the country with pets rising, and they expect it to continue claiming that Scotland is the perfect destination for pet owners.

Jacqui Souter, Marketing Insight Manager at VisitScotland, said: “Pets are a huge part of family life nowadays, so it’s important that visitors can include them in their holiday plans. It’s really encouraging to see the growing trend of dog owners considering exploring Scotland at different times of the year. This presents an exciting opportunity for the Scottish tourism and events industry to highlight their dog-friendly products, amenities, and offerings to potential visitors.

“Pet-friendly tourism is a lucrative and rapidly growing market. Scotland is the perfect must-visit, must-return destination for pet owners, with its rugged mountains, diverse walking routes, beautiful parks, and award-winning beaches providing an ideal environment for furry friends year-round.”

The recent findings provide a welcome boost to Scotland’s pet-friendly tourism businesses, especially as the traditionally busier summer period winds down.

Earlier this year, the tourism organisations visitor survey found that in 2023, 11% of visitors holidayed in the country with a pet, and 89% were repeat visitors.

Domestic tourism remains a vital part of Scotland’s visitor economy, accounting for 106 million visits in 2023 and generating £7 billion in visitor spend.

However, the cost of living continues to pose challenges, with some UK visitors spending less, taking fewer nights away, and seeking cost-effective activities due to fuel costs.

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One tourism business is already adapting to pet-friendly tourism by offering VIP packages – Very important Pup – which offers guests travelling with dogs a luxurious experience.

The Cromlix Luxury country house is owned by Andy and Kim Murray. Located near Dunblane the VIP packages include a dog bed and bowl in the room, a doggie welcome hamper, and a turndown treat, with the option of a room service breakfast menu for pets.

General Manager of the Cromlix, Barry Makin said: “We’re fortunate to be based in a part of Scotland with stunning scenery to explore year-round, and it’s even more enjoyable with a dog. More people prefer to travel with their pets these days, and we aim to provide a relaxing environment for both our human and canine guests.

“Our owners, Kim and Andy Murray, are dog lovers, and they were keen to ensure the hotel is as dog-friendly as possible.

“The rise in dog ownership, particularly post-lockdown, has contributed to the demand for pet-friendly accommodations. We’ve been proactive in promoting our Very Important Pup package, and Scotland’s widespread provision of dog-friendly facilities makes it an ideal destination for pet owners.”

In an effort to increase tourism for people with pets, Visit Scotland is recommending a range of hotels that are dog friendly, which include Nevis Range in Fort William, and the Douneside House Hotel in Aboyne.

They are also highlighting Cromars Fish and Chip Shop in St Andrews which started calling itself  ‘Scotland’s first dog-friendly chippy’ after they launched a menu aimed at dogs earlier this year. The menu included beef sausages and puppucinos, with 50% of all sales generated donated to the Scottish SPCA.

Samantha Livingstone, originally from South Africa and now living in West Lothian, has made it her mission to explore more of Scotland with her four-year-old rescue dog, Sven. Since adopting Sven in 2021, she has taken him on numerous adventures, including her mini-moon along the NC500. Samantha and her husband are planning several getaways with Sven in the coming months, including trips to Marykirk in Aberdeenshire, Aviemore around Christmas, and Ayr in February.

Samantha said: “As a rescue, we know Sven may not have had the best life, so we love taking him on as many adventures as possible. Exploring Scotland with Sven has given us even more reason to discover dog-friendly destinations and enjoy the beautiful scenery and endless countryside walks. We prefer traveling during the autumn and winter months, not only for the cost savings but also to avoid the heat for Sven.”