World-renowned Glasgow electronic music venue Sub Club has teamed up with local city brewer Brewgooder to create its very own lager.
Launching this weekend, the "crisp and refreshing" Sub Club Dazzle Lager will be sold exclusively behind the bar at the iconic Glasgow venue and its rooftop bar.
As well as being "the perfect partner for the dancefloor", each can enjoyed of the 4.5% easy drinking session lager will also help to nurture the next generation of musical talent.
For each can sold, Sub Slub and the Brewgooder Foundation will donate 5p each to the Dazzle Project, raising more than £5,000 per annum for the programme, which aims to create equality of opportunity in the dance and electronic music scene in Glasgow and beyond through skills workshops.
READ MORE: Art deco cinema campaign backed by bestselling US writer hires Jenners restorer
Delivered in partnership with The Sound Lab, the Dazzle Project provides six weeks of introductory level tuition, aimed at breaking down barriers for individuals who wouldn’t otherwise get the opportunity.
By the end of the six weeks, the aim is to provide participants with the means to articulate their taste through Djing and provide the early, necessary information and skills to begin exploring their own electronic music journey.
The broad aim of the Dazzle Project is to contribute to structural change in the music industry, and improve the representation of marginalised groups in Scotland.
Sub Club, Managing Director, Mike Grieve said: “With a long standing ambition to have our own lager in the club, and having worked closely with Brewgooder over the last couple of years, it makes perfect sense for us to align our brands with this project as we share the common ethos of adding positive purpose to our commercial activities.
“The Dazzle Project is still in its infancy but already from the first exploratory series of workshops we have seen real life success with participants going on to do paid gigs and set up their own events. The additional funding this great new lager will provide will help bring more bright new talent to the fore, and we are really excited to get started – and as an added bonus, the new Subbie lager looks and tastes fantastic!”
Brewgooder co-founder James Hughes said: “Having worked with the Sub Club team for a couple years now, there has always been alignment of ethos and values. So when we learned about their Dazzle Project, we saw an obvious opportunity to collaborate and produce not only a great looking and tasting product, but also a house beer that will forever exist to enable better opportunities for others, which entirely aligns with the purpose we founded Brewgooder on back in 2016.”
Paul Sullivan, Chair of The Sound Lab, said: “The Sound Lab exists to make access to music and creative opportunities accessible to everyone. We specialise in supporting young people who face multiple and enduring systemic, cultural, and financial barriers to accessing music. We want to make music available to everyone, not just a privileged few. Every year, through our free, expert tuition and mentoring, we support hundreds of young people to gain vital skills and opportunities which they may otherwise be prevented from accessing.
“We are delighted to be part of the Dazzle Project and supporting equitable access to the electronic music industry. Sub Club have been fantastic partners and it's so important that Scotland's most famous music venue is living true to the ethos of supporting underground music. Dazzle is the perfect vehicle for this and we are so excited to be part of its next stage."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here