As early as 1947 Christian Dior named a haute couture ensemble Écosse, later noting in his biography that the beauty of Scotland's country, castles and moors had exceeded his expectations.

The legendary French designer's first Scottish show, in 1951, was staged at Glasgow's Grand Central Hotel.

In 1955 Dior sent 172 models down the catwalk in the ballroom of Gleneagles Hotel to raise funds for the war-time charity Friends of France and the show was replicated in Glasgow.

Almost 80 years later, the designer's love affair with Scotland and tartan - "the only fancy fabric that resists fashions" - came full circle.

The Herald: Jennifer Lawrence was among the A-listers at the Scottish castle Jennifer Lawrence was among the A-listers at the Scottish castle (Image: Christian Dior)

A-listers including Jennifer Lawrence and Queen's Gambit star Anya Taylor-Joy joined London's fashion elite in rural Perthshire for the launch of the luxury brand's 2025 cruise collection.

Models stomped through the splendorous gardens of Drummond Castle, which dates back to 1630 and has featured in Outlander, soundtracked by the Eurythmics.

The Herald: The collection was unveiled in the gardens of Drummond Castle The collection was unveiled in the gardens of Drummond Castle (Image: freelancer)

Italian designer Maria Grazia Chiuri's womenswear collection celebrates the rich diversity of Scotland's textile history and artisanal tradition.

Photographs from the 1955 show have been transformed into prints or employed as appliques on the edges of kilts or pea coats.

The Herald: Christian Dior Cruise collection Christian Dior Cruise collection (Image: Christian Dior)

The unicorn and the thistle are incorporated into embroidery while a map of Scotland is emblazoned on a wraparound coat.

There were mini kilts, capes and 16th-century-style black velvet gowns and chainmail-inspired  dresses. Harris Tweed also features in the collection. 

The Herald: Christian Dior Cruise Christian Dior Cruise (Image: Christian Dior)

Nearby Gleneagles Hotel was completely booked out for five nights for the landmark show and is where most of the celebrity guests powered down after the glitzy after-party.

Game of Thrones star Maisie Williams, who played Christian Dior’s sister Catherine in the recent drama The New Look, was also on the castle gardens "frow" alongside Saltburn star Rosamund Pike, whose grandmother is Scottish.

The pair were later spotted enjoying nightcaps and canapés in the five-star hotel's decadent Century Bar.

The Herald: Saltburn actor Rosamund Pike Saltburn actor Rosamund Pike (Image: Christian Dior)

Tennis star Emma Raducanu, Lily Collins, Geri Halliwell, Minnie Driver and Call My Agent's Camille Cottin had also flown in for the multi-million pound event, which was hailed by business and tourism leaders for providing a welcome pre-Summer boost to the local area.

The Herald:

Dr Elaine Ritch, Reader in Fashion, Marketing and Sustainability at Glasgow Caledonian University, said: "Dior has precedence in showing in Scotland.

"In 1955, Dior was still alive and was able to visit the event. He was very interested in the Scottish landscape, Scottish heritage, and, of course, the materials and fabrics that were produced in Scotland.

The Herald: Tennis star Emma Radacanu, who became a Dior ambassador in October 2021 a month after clinching the US Open title Tennis star Emma Radacanu, who became a Dior ambassador in October 2021 a month after clinching the US Open title (Image: Christian Dior)

"The castle has been featured in Outlander so they're building on a space that is already renowned in popular culture and building on the popularity of that.

"The show is predicting forward to what the new styles, colours and materials will be next year."

In December 2012, Chanel hosted one of the brand's most opulent shows at the birthplace of Mary Queen of Scots.

The French company staged its Metiers d'Art collection of craftsmanship in the ruins of Linlithgow Palace in West Lothian.

Vicki Unite, chief executive of business support group Perthshire Chamber of Commerce, said she was “delighted” Dior had chosen the area for its latest show.

Ms Unite said she hoped the additional exposure would provide a boost to the area’s economy ahead of what promises to be a busy summer.

She said:  “We are delighted that Perthshire is hosting a major event such as the Dior show and we hope that Strathearn, Strathallan and the wider Perthshire area will reap the benefits."

Eight models, six staff and more than 170 dresses were flown by private plane from France for the 1955 event at Gleneagles, which also required the construction of a specially built runway.

The Herald:

Dior spent some time in Scotland after the show and noted his love for the country in his 1956 biography.

"I lingered a little in Scotland," he wrote.

"I had heard so much about its beauty that I had feared to be disappointed - on the contrary, I was even more struck by the beauty of the country, the castles, and the moors, than I had expected."

In 1960, Dior staged a fund-raising show at Scone Palace for The Queen’s Institute of District Nursing and The Perth and Kinross Union of Boys’ Clubs.