More than 50 "overlooked" UK towns will each be given £20 million over a 10-year period to help regenerate high streets and tackle anti-social behaviour.
Rishi Sunak said the new long-term vision for towns, backed by £1 billion of investment, was about putting "funding in the hands of local people" to improve their communities.
The announcement will see 55 towns, including seven in Scotland and four in Wales, given a £20 million endowment-style fund - each to be spent over the course of a decade.
It is set to be used on local priorities such as reviving high streets, tackling anti-social behaviour, improving transport, boosting visitor numbers and growing the local economy.
The investment in towns such as Grimsby in Lincolnshire, Wrexham in Wales and Dumfries in Scotland comes as the Conservative Party conference in Manchester gets underway.
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The Prime Minister said: "Towns are the place most of us call home and where most of us go to work.
"But politicians have always taken towns for granted and focused on cities.
"The result is the half-empty high streets, rundown shopping centres and anti-social behaviour that undermine many towns' prosperity and hold back people's opportunity - and without a new approach, these problems will only get worse.
"That changes today. Our Long-Term Plan for Towns puts funding in the hands of local people themselves to invest in line with their priorities, over the long-term.
"That is how we level up."
As part of the investment, the towns will set up a town board, bringing together community leaders, employers, local authorities and the local MP, to help deliver a plan for consultation.
The Department for Levelling Up, Housing and Communities (DLUHC) said the town boards would be able to use a suite of regeneration powers while deploying the new funding.
Officials suggested more private sector investment could be unlocked by auctioning empty high street shops, reforming licensing rules on shops and restaurants, and supporting more housing in urban centres.
They said research showed communities want to see more green spaces created and market days established to enhance town centres, with policing hotspots implemented to make public spaces safer.
Levelling Up Secretary Michael Gove said: "We know that in our towns the values of hard work and solidarity, common sense and common purpose, endeavour and quiet patriotism have endured across generations.
"But for too long, too many of our great British towns have been overlooked and undervalued.
"We are putting this right through our Long-Term Plan for Towns backed by over £1 billion of levelling up funding.
"This will empower communities in every part of the UK to take back control of their future, taking long term decisions in the interests of local people.
"It will mean more jobs, more opportunities and a brighter future for our towns and the people who live and work in them."
Ministers have promised central government support for the town boards as they formulate their vision.
A Towns Taskforce, sitting in the Department for Levelling Up and reporting directly to the Prime Minister and Mr Gove, will help them develop their plans and advise on how best to take advantage of government policies, unlock private and philanthropic investment and work with communities.
DLUHC said towns had been allocated funding according to the Levelling Up Needs Index, taking into account metrics covering skills, pay, productivity and health, as well as the Index of Multiple Deprivation, to ensure funding goes directly to the towns which will benefit most.
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Mr Gove's department said the Government would work with local councils and the devolved administrations to determine how towns in Scotland and Wales will benefit from funding and powers under the proposals.
Officials said they "look forward" to working with a restored executive, with powersharing currently collapsed in Stormont, to determine the approach for providing support to Northern Ireland's towns.
Angela Rayner, Labour's shadow levelling up secretary, said: "It takes a special kind of arrogance for a Prime Minister caught on tape boasting that he had swiped money from 'deprived urban areas' to now expect local people to be grateful for a promise to hand a tiny fraction of it back.
"Levelling up announcements from this Government amount to barely more than shiny headlines, chaos and delays.
"While the Tories force communities to go cap in hand to Whitehall begging for their own money back, the next Labour government will spread power, wealth and opportunity to all parts of our country.
"We will grow our economy by harnessing the talents, ambition and skills of all British people and, in turn, provide sustainable, long-term funding for councils, and certainty for business to invest.
"Labour will give these towns their future back."
The full list of 55 towns benefiting from £20m of funding are:
Mansfield
Boston
Worksop
Skegness
Newark-on-Trent
Chesterfield
Clifton (Nottingham)
Spalding
Kirkby-in-Ashfield
Clacton-on-Sea
Great Yarmouth
Eston
Jarrow
Washington
Blyth (Northumberland)
Hartlepool
Spennymoor
Darwen
Chadderton
Heywood
Ashton-under-Lyne
Accrington
Leigh (Wigan)
Farnworth
Nelson (Pendle)
Kirkby
Burnley
Hastings
Bexhill-on-Sea
Ryde
Torquay
Smethwick
Darlaston
Bilston (Wolverhampton)
Dudley
Grimsby
Castleford
Doncaster
Rotherham
Barnsley
Scunthorpe
Keighley
Dewsbury
Scarborough
Merthyr Tydfil
Cwmbran
Wrexham
Barry (Vale of Glamorgan)
Greenock
Irvine
Kilmarnock
Coatbridge
Clydebank
Dumfries
Elgin
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