With strikes taking place across multiple sectors, we are all following the negotiations between workers and employers. But how successful and efficient have their tactics been from a negotiation expert's point of view?
When negotiating pay rises, is it better to start at a higher figure, or share a figure that is more likely to be accepted?
It depends. There is a process called "anchoring" where the purpose of the initial demand is to structure the expectations of the other parties, rather than make a proposal which you expect the negotiation to be based around. An example: if I am buying a car in a showroom and the dealer offers me a 1% discount when I was expecting 10%, their proposal might modify my expectation downwards.
When the tactic is to start with a figure which you hope will be accepted there are three guidelines: it should be defendable and rational, it should be within the limits of acceptability of the other party, and it must address the issues, needs and balance of power of all parties, not just your side of the table. This last point is why the train strikes have been so problematic – the union demand is for pay increases, the employers want changes to working practices. Any deal will have to combine both.
Looking at the ongoing strike action, how do you keep emotions from affecting a negotiation?
Why would you want to? In the case of nurses, they encouraged employers and the public to remember their heroic work, particularly during Covid. Employers encouraged nurses to mull over their duty to provide a service and encouraged the public to worry about the catastrophic effect on patients of unmanned or understaffed areas of a hospital.
All these emotional factors will have influenced the negotiators at the table. However, good negotiators recognise that fanning these emotional flames in public is destructive – the serious negotiations take place behind closed doors, where the rhetoric can be left outside.
Has either side made any mistakes in the negotiation process, and what could have been done differently?
In my experience, based on the many hundreds of thousands of managers who have come to Scotwork to learn how to negotiate better, the four most common mistakes even experienced negotiators make are:
1. Spending too much time arguing the rights of their situation and not enough time negotiating creatively.
2. Making proposals that will never fly because they are one-sided.
3. Failing to identify why the other side are really saying No to their proposals and reshaping them accordingly.
4. Failing to get maximum value from the negotiating chips at their disposal by recognising that some things have little value to one side but great value to the other side, and therefore present great trading opportunities.
Scotwork teaches that the best outcomes are achieved when both sides recognise that "win-win’" by creatively and collaboratively striving to make the pie bigger, is always better than ‘win-lose’ when the parties compete to make their share bigger at the expense of the other side.
Stephen White is Chairman of negotiation skills and training consultancy Scotwork UK Ltd
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here