A major cinema chain has re-instated a top level subscription ticket to capitalise on interest in the long-awaited new Bond movie.
Cineworld's VIP ticket offers members a buffet service, access to an exclusive lounge and unlimited snacks during the film screening, which is in a smaller theatre with reclining seats.
While prices vary across the UK, subscription holders in Glasgow are charged £21 for the experience, while non-members pay around ten pounds more.
The buffet service has only recently returned after being taken off the menu due to Covid.
Cinemas are expected to enjoy a much needed boost from Daniel Craig's last outing as James Bond in No Time To Die.
Cineworld saw its shares reach a two-month high on Friday amid anticipation and healthy ticket sales for the movie, which was initially due for release in April 2020.
As concerns about the coronavirus pandemic grew, the release was pushed to November 2020 and has been moved several times since then, in continued blows for the cinema business.
Craig said: “There’s a great deal of expectation surrounding this film.
“I believe in cinema, it’s the job I do and having this film come out right now and try and hopefully to give the industry some sort of boost.
“Cinema is here to stay as far as I’m concerned and if we can help in some way, I’ll be very happy.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here