Andy Murray is back competing on the grand slam tour in the Australian Open.
The tennis ace is often pretty active on social media during his tournaments, so you might have noticed that he uses the hashtag #AMC to sign off his posts.
❤️ this sport.
— Andy Murray (@andy_murray) June 28, 2021
R1 ✅
💪😅#AMC pic.twitter.com/7GJoKCVkJ5
Here's what AMC stands for and why Andy Murray uses it...
What does AMC mean?
Andy Murray has been signing off his Twitter and Instagram posts using #AMC for some time, which has left some followers wondering what it stands for.
AMC stands for Andy Murray x Castore, the British sportswear brand which partners Murray and has done so since January 2019.
Aside from the professional partnership, Murray is also a shareholder in the company.
Murray will be fully kitted out in Castore sportswear throughout the US Open championships, as he was for Wimbledon earlier this summer.
In fact, the three-time grand slam champion has helped design his matchwear.
He said: "I work with the AMC designers on every piece, with technical performance at the heart of the process.
"It's important that the kit performs under the toughest conditions.
"I really enjoy testing it, giving it my feedback and being part of the design process."
The AMC designs aim to combine "the respective brand ethos of Andy Murray and Castore, created to deliver a new standard in tennis performance clothing on and off the court," according to the brand's website.
People can shop the range online, including Murray's own on-court look.
Who else does Castore partner?
Andy Murray isn't the only famous sportstar that Castore partners.
In fact, it racks up a huge number of top performing athletes including Adam Peaty, who defended his Olympic title earlier this summer.
Castore also works with F1 experts McLaren and football teams Rangers and Newcastle United.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel