SCOTTISH viewers are more dissatisfied with the BBC than in any other part of the UK, a new report has found.

There is a demand for greater representation of Scots on BBC programmes north of the border, and viewers are particularly concerned about the representation and portrayal of Scottish people in programming.

A review of such representation by the channel's new overseers, Ofcom, has found that while Scots view more television than the rest of the UK, they appear to take a dimmer view of its shows.

According to the research, just over half, fifty two percent of people, in Scotland had a favourable overall impression of the BBC, compared to 64% of all UK adults.

READ MORE: BBC Scotland's new channel - newer and younger?

Only 39% of people in Scotland thought that the BBC broadcasts a good range of programmes and content that represents where they live, compared to 50% of all UK adults.

In responses to questions in focus groups, some respondents expressed a desire for news from outside the cities of Glasgow and Edinburgh, and urged the BBC to have wider geographic representation.

The BBC drama Shetland, for example, was praised for showing a part of the country not often shown on television.

The review of Representation and Portrayal on BBC Television by Ofcom also found concerns over continuing negative stereotypes depicted on television, both against Scottish people and the poor - both on the BBC and channels outwith the corporation.

A new BBC digital channel is to launch next year, with drama and comedy programmes as well as a new evening news show.

One man from Dumfries said: "The news that we get in Scotland is very central focused and if there could be much better representation of more rural voices, smaller towns up and down the country, more regional focus."

Another in Glasgow said: "You very rarely get a Scottish newsreader on the BBC main programme...It is always maybe English or Welsh."

One quote from a viewer in the report says: "The Scottish person is always a drunk and an abusive drunk at that. Next, they will have them wearing a kilt, you know.”

Participants in the review in Scotland, as well as Northern Ireland and Wales, noted "how characters from their nation tend to be repeatedly cast as anti-social in some way."

READ MORE: A glimpse of Scotland's new BBC channel

The report says: "For many, it was felt that broadcasters hold outdated and, at times, stereotypical misconceptions about other nations/regions and convey this through their programming."

Glenn Preston, director of Ofcom in Scotland, said: "While viewers told us that the BBC – and TV in general – represents a wider mix of people than it used to, some people still feel less visible, or portrayed in ways that are narrow or inauthentic.

"We will monitor the BBC’s performance in these areas closely over the course of the year, and report on its progress in subsequent annual reports. If we have concerns about the progress made, we will take further action."

A BBC statement said: "We’re pleased this report recognises the progress we’ve made in better representing and portraying a wide mix of people, and finds that many people feel the BBC compares well to other broadcasters in representing and portraying the nations and regions of the UK.

"We know there’s more to do and as Ofcom recognises we’ve already taken action to achieve this, but this is a complex area and the report also shows that sometimes different people from the same background have contrasting views about the authenticity of our output.”