ONE of the best-known smartphone dating apps reinforces the ancient mating behaviour that evolved to help us survive, a study has found.
Men using Tinder tend to select “hot” candidates, while women are more likely to prize intelligence and stability.
The findings may come as little surprise but suggest that Tinder brings out the basic mating instincts of men and women as they choose between beauty and brains, say scientists.
Dr Mirjam Brady-Van den Bos, from the University of Aberdeen’s School of Psychology, said: “Our research demonstrates that we haven’t really changed in all those millennia of evolution.
“Tinder is seen as a sophisticated but artificial way of meeting prospective partners. What we’ve shown though is that the way people search for potential dates is in line with what evolutionary theories on human mating choices would predict.”
People using Tinder swipe left or right on their phones to “pass” on would-be partners or show that they “like” them. If two individuals “like” each other with right-swipes they can start messaging.
The psychologists recruited male and female Tinder users aged 20 to 26. They all lived in north-east Scotland.
Tinder promotes the “McDonaldisation” of dating that expends little time and effort, much like visiting a fast food restaurant, said Dr Brady-Van den Bos. This encouraged people to tap into their ancient mating instincts.
She said: “Accepting that this ‘McDonaldisation’ of romantic partners mirrors real life is hard - but it does. People are reverting to human nature much more than they realise.”
The research highlighted clear differences in what compelled men and women to swipe right or left.
Men were mainly focused on appearance, while women looked for evidence of good career prospects, stability and intelligence.
Women Tinder users were also far less trusting than men, and wary of people using fake profiles to trick their way into a date.
“This potential for abuse of trust was brought up a lot, mainly by female participants,” said Dr Brady-Van den Bos.
“They weren’t necessarily first-hand experiences, but they told stories of people on Tinder dating someone who turned out to be a ‘catfish’ (someone with a fake profile).”
The research will be presented at the Economic and Social Research Council’s Festival of Social Science, taking place at venues across the UK next month.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here