WELCOME to the Etsy Revolution - a world where home-made crafts are the latest must-have for your home.
The demand for Scottish crafts is booming, claim industry experts - and the growing interest in owning artisanal jewellery, textiles and ceramics is being driven by online markets like Etsy, where customers buy handmade and vintage items straight from the person who made them.
The craft revolution is also being driven by an increasing number of maker-run art fairs and craft-based TV shows tackling everything from designing clothes to making pots.
Craft Scotland, which is expecting a total over 5000 visitors at its Edinburgh Craft Scotland Summer Show, also claims that a desire to own beautiful one-off pieces with an authentic story attached, along with an increasing number of talented Scottish designers and makers are factors influencing the trend.
Only 33 makers are allowed to exhibit at the Craft Scotland Summer Show, which runs until August 27, however more than 100 artisans applied. The 33 exhibitors include makers of unique jewellery, ceramics, textiles and home furnishings. Fiona Logue, director of organiser Craft Scotland said they represent the very best of the new wave of Scottish artisans.
"There is such a lot going on in Scottish crafts just now," said Logue. "I feel that it is a Zeitgeist moment. There is a real interest in things that are handmade." She claimed shows like the BBC's Great Pottery Throw Down, which saw pottery courses across Scotland booked up, as well as the continuing popularity of craft site Etsy was driving the desire for all things craft.
She claimed the digital revolution had made it easier than ever both for crafts people to make reach a wider audience and for the public to own beautiful one-off Scottish pieces. Creators can sell from their websites or through Etsy, which takes 3.5 percent of the sale value rather than the 50 percent charged by most gift shops.
Open studio events - where artisans allow the public into their workshops - and bespoke craft fares are also becoming a trend.
"We are seeing more open studio events at places like Coburg House here in Edinburgh or the Wasps studios where makers sharing a space agree once or twice a year to allow the public in, as well as geographical events like the "Spring fling" [an annual craft event in Dumfries and Galloway] where people who are rurally located can come together to sell direct," she added.
"What people are looking for is a story. They have met the person who made the piece and can talk to them about it. It's more environmentally friendly too because its made in Scotland, often using Scottish materials. It provides local employment and quite often people take pride in owning something that's made here, and is uniquely Scottish. The sector is thriving and as a result there are some beautifully crafted objects that reflect our rich heritage."
Textile maker Flora Collingwood-Norris, who has been knitting since she was six-years-old, uses soft lambswool spun in Scotland and ensures all the processes she uses - including dying wool in sea blues and whites, yellows and pinks inspired by childhood holidays on Mull and Iona - are done locally.
"One thing I particularly love is that it [crafts] is generally all functional. You can have a beautifully made light, table, piece of jewellery, or a scarf, and are able to use it every day knowing that real people designed and made it with great care," she said. "That’s the reason I think Scottish Craft is rising in popularity."
Gavin Burnett, a ceramic maker who first discovered pottery at art college and now works with porcelain, said that the much anticipated opening of the V&A museum in Dundee in 2018 was also inspiring the public to take an interest in the craft movement. He said traditional skills and new technologies were fused in the contemporary scene with impressive effect.
Burdett uses the traditional Italian glass cutting technique, Battuto, to create a textured, tactile surface on his translucent porcelain forms. "Scottish Craft has always been at the forefront of its industry both nationally and internationally," he added.
Jeweller Aubin Stewart, said: "There is growth in the sector and a further awareness from audiences that there is value in supporting makers living in Scotland and that investing in quality design is a positive thing. More and more I see people choosing to buy work by independent makers."
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