A Scottish brewer has unveiled plans to build a hotel in honour of craft beer in the United States.
BrewDog said it wants to raise 75,000 US dollars (£61,300) in 30 days to build a craft beer hotel and sour beer facility in Columbus, Ohio.
The DogHouse and sour beer brewery will cost six million US dollars (£4.9 million) to build and furnish, with proceedings of the new fundraising campaign enabling the Aberdeenshire-based company to fast-track the project's completion.
The move comes after the beer-maker failed to reach an agreement with Aberdeenshire Council to build a hotel on council-owned land next to its existing brewery in Ellon.
BrewDog valued the plot at £58,500 but the local authority said it was worth £3.5 million.
It is understood the company is still in discussions with council leaders about building a hotel in the area in future.
The brewery sad the US DogHouse will give "beer geeks" the "ultimate beer-themed immersive experience".
Plans include beer taps in guest rooms, a mini-fridge stocked with craft beer in the shower, beer-infused breakfasts and beer-based toiletries.
The company claims to have raised more money through crowdfunding than any other business on record, through its "anti-business model" Equity for Punks, and it now wants to fast-track plans to create a "beer utopia" in the US.
BrewDog co-founder James Watt said: "So many people have visited our new brewery in America so far, and we've not even released our first beer yet.
"With the number of Equity Punks we now have stateside, as well as our international community of 55,000 shareholders, we're gearing up to help make the pilgrimage to our brewery an even more immersive craft beer experience.
"The rooms in the DogHouse will be reminiscent of our most popular beers, with rooms overlooking the foeders in our new sour beer facility, and we'll have hop-infused face masks - tailored to the hops in your favourite beers - malted barley massages plus, possibly my favourite part, a fridge in your en suite so you're never more than an arm's length from a chilled can of Punk IPA."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here