A.G. Barr bosses have vowed to continue to cut the content of sugar in their iconic Irn-Bru drinks.
Bosses at the Cumbernauld-based company have made plans to reduce the content of sugar across their soft drinks portfolio.
Barr plan to have little to no sugar across 90% of their products by autumn 2017.
The move comes after shares at the company fell following George Osbourne's decision in the 2016 Budget to create a two-tier levy on soft drinks in a bid to tackle obesity.
The company have been forced to amend recipes after the proposed sugar tax.
The market of consumers has also become increasingly concerned with large levels of sugar.
Barr already sell a no-sugar alternative with Irn-Bru Sugar Free and Irn-Bru Xtra.
Roger White, A.G. Barr Chief Executive, says: “Evidence shows that most consumers want to reduce their sugar intake while still enjoying great tasting drinks. We have responded and our announcement today lets them know how we’re delivering what they want.
“IRN-BRU will remain a sugary drink. We’ve achieved a really good match, with less sugar, that tastes great.
“Our focus has been, and always will be, on making great tasting products for people today and for future generations.”
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