Ruth Davidson has called for more action to support young people dealing with the "huge pressures" of social media.
The Scottish Conservative leader said online platforms and Government should do more to help those struggling to cope.
She was speaking at an Edinburgh conference co-organised by Twitter and Tory mental health spokesman Miles Briggs MSP to explore how social media can help young people access mental health support.
Ms Davidson said: "The switched on world is piling huge pressures on young women, and men, to live up to unreachable expectations.
"Young people are being made to feel constantly judged, often harshly. We know that the rise of online bullying has become a major factor in the decline in mental health among young people.
"We need to see Government providing people with the education they need on how to tackle this new world and stay psychologically healthy at the same time.
"That includes far greater access to mental health professionals in GPs and hospitals. It also means providing more counselling in secondary schools, so that mental health problems can be picked up early.
"The platforms have a duty of care to their members. They must recognise that free speech for some can carry a cost to others.
"Transparent rules for engagement and clear penalties - including having accounts suspended - must be outlined so everyone knows where they stand.
"And sites could provide free notifications or sponsored posts for those organisations and charities offering support - be it the Samaritans, SamH or Breathing Space.
"Reminding people that there is help available can absolutely be part of a forum's corporate social responsibility.
"Most of all though, we need to take responsibility for our own actions. We have to own what we tweet. Debate and disagreement can be good, but it should never cross the line."
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