Scottish Labour may have wanted to use a spell checker for their fresh start.
An official video publicising the political party's 'values' contains a spelling mistake - an hour and a half after the campaign was launched.
The bright and funky video shows the party's attempt to reach out to the youth vote with Kezia Dugdale - referred to as Kez - outlining Scottish Labour's values.
But the party has failed by spelling the word 'generation' wrong.
The clip was posted on YouTube with the quote: "Take a fresh look because Scottish Labour is changing. That's what Scottish Labour Conference 2015 is all about. Watch this video of Kez quotes setting out our Labour values."
First Minister Nicola Sturgeon joked on Twitter: "I hope @scottishlabour have a good conference in Preth! #illgetmycoat #generation."
Perhaps Scottish Labour should have watched the video before posting it public?
The link below is the original video, which the party appears to have made private for the time being.
Twitter users, however, were quick to jump on the spelling error pointing out that Scottish Labour had spent the week attacking the SNP's record on education.
Labour spend weeks attacking the SNP for their record on education then misspell the word generation in their new promo video :) #genertaion
— M (@CrosbyTRobot) October 30, 2015
Next: Kezia Dugdale bemoans the standards of eductaion in Scotland. To stony silence. #genertaion #slab15 pic.twitter.com/RRIudTO30n
— RoboRickets Telethon (@Reilly2Francis) October 30, 2015
CUDDLY TOY!!! #genertaion game pic.twitter.com/leQbMWBwM4
— The Wellington cone. (@WellingtonCone) October 30, 2015
More shocking evidence of poor literacy under @theSNP - @scottishlabour unable to spell, in its own PPB #genertaion pic.twitter.com/syhIr5y61B
— Severin Carrell (@severincarrell) October 30, 2015
At least robots can spell #genertaion
— Magnus Jamieson (@Magnus_Jamieson) October 30, 2015
I also like that the Labour video used demo track 6 from their Casio keyboard. #genertaion
— Jonathan Mackie (@MackieJonathan) October 30, 2015
Star Trek: The Next #Genertaion pic.twitter.com/SCpbaLOVtp
— Omar عُمْزي (@Om3zii) October 30, 2015
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