Ena Baxter, who helped build the Baxters food empire, has died at the age of 90.
She was one of the driving forces behind the Fochabers-based firm, which is known for its soups and preserves.
Tributes have been paid to Mrs Baxter, who has been described as an "iconic face of the Baxters business".
She met and married Gordon Baxter in 1952 and spent the next four decades helping him and his brother Ian build up the brand.
In a statement, the family said: "The Baxter family confirms with great sadness that Mrs Ena Baxter passed away on Thursday 15 January. The family respectfully requests privacy at this difficult time."
Gordon Baxter died in 2013 aged 95, having handed over his title of managing director to his daughter Audrey in 1992.
The first Baxters shop opened in Fochabers, Moray, in 1868, when 25-year-old George Baxter decided to open a grocery store.
A factory was built in 1916 and the firm is now known around the world for its soups, sauces, chutneys, jams and marmalades.
Ena Baxter was born near Forgue, Aberdeenshire, and brought up in nearby Huntly.
She studied at Gray's School of Art in Aberdeen before launching a teaching career.
After marrying into the Baxter family she became known as a businesswoman, television presenter and accomplished artist.
Environment Secretary and Moray MSP Richard Lochhead said: "I am very sad to hear of the death of Ena Baxter and my thoughts are with her family and friends.
"The business success of Ena and her family in Moray has been and continues to be of great importance both in terms of employment and in the promotion of Moray and its communities to the world.
"Ena Baxter was an integral part of that and her contribution to Moray life over many years has been very significant."
Moray MP Angus Robertson also paid tribute to her.
He said: "I was very sorry to learn of Ena Baxter's death, who has been an huge figure for both Moray and far beyond, having been an iconic face of the Baxters business for many years.
"My condolences go to her family and friends."
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