THERE will be a major television advertising campaign hitting our
screens in July featuring 'Rivets', Scotland's new 'Iron Brew.'
Until now the theme of the campaign has been kept under wraps but
Business Diary can now reveal that it will feature workmen on the Forth
Road Bridge where rivets have fallen out and are replaced with Iron Brew
''Rivets'.
Shades of Steel Girders and Scotland's other national drink Irn Bru.
Business Diary is not going to embarrass any of our readers by asking
those who had not spotted the subtle difference between Iron Brew and
Irn Bru to own up.
'Rivets' has been dreamed up by Aziz Okhai who runs the MeriMate
company in Dundee andwho admits that the name of his new drink, and the
advertising campaign is a bit tongue in cheek.
Mr. Okhai admitted: ''I thought of the idea, but we did not try to
copy the taste. Irn Bru is an excellent drink but some of the cheaper
imitations are horrible. We think we have a good drink which offers good
value. It will be reasonably priced but not stuck at the bottom.''
Despite the take off there is a serious side to the new launch. Mr.
Okhai believes there is a market for an ''iron brew flavoured soft
drink'' which is not so expensive as Barrs but is not positioned at the
cheap end of the market.
That is why he is prepared to spend #250,000 on an advertising
campaign in Scotland to make the public aware of his new drink. He told
Business Diary: ''It takes a lot of courage to spend this kind of money
when you have no brand leader.''
No doubt when the competition appears in July Barrs will show just
what kind of metal they are made of.
Don't bank on our support
BANKER David Smith has struck platinum as far as the Royal Bank of
Scotland's Winning Ideas scheme is concerned but perhaps David should
expect boos instead of cheers as far as some bank customers are
concerned.
David struck platinum with his suggestion to the bank as to how to
close a loophole in the standing order charging structure for Royal Bank
loans.
The enterprising banker(boo) first won gold when, according to the
bank's Newsline mangazine, '' a great deal of income was being lost
because procedures were not consistent throughout the network.''
Personal Banking Services ''closed the loophole,'' which means that
customers now pay more and David picked up a #1,000 prize and a trip to
the San Marino Grand Prix.
It gets better,or is it worse? For the magazine then reports that
''benefits to the bank have far exceeded expectations.'' This led to Mr.
Smith's award being upgraded to become the bank's first platinum award
winner which meant an extra #4,000 to the luckybanker!
Business Diary feels unable to shout Three Cheers but no doubt Dr.
George Mathewson has already done so.
Accountants and that sporting life
The question has to be asked. Do accountants ever do any work? Many
readers will have already answered that in their minds, but the reason
Business Diary poses the question is that we keep hearing news of social
sporting events involving the honoured profession.
It appears that BDO Binder Hamyln are Division Two champions of the
'1982 Curling Club', which is contested between various professional --
not in the playing sense -- groups drawn from Glasgow accountancy and
law firms.
Another strong member of the Curling Club is the Glasgow office of
Arthur Andersen, the accounting practice whose London office has just
announced a merger in certain parts of England with BDO Binder Hamlyn.
In Scotland, however, we are assured that the BDO partners would
rather remain in competition with Andersens, not only on the ice but
also in business, although we are assured this is not to suggest that
there is any icy feelings between the two teams when they meet.
Business, however, should not be allowed to intrude on pleasure for
too long, so back to the leisure activities.
To prove that it is not only accountants who can enjoy themselves,
Tilney & Co, the stockbroking firm, won the First Division Championship
in the Curling Club.
Of course winter sports are now behind us but to prove that they are
all rounders the accountants have already been on the golf course in
large numbers. We can report from the greens that members of the
Institute of Chartered Accountants of Scotland have already been
trampling over those green shoots before they have even been given a
chance to take root.
A group of the financial wizards recently competed for the 78-year-old
Moore Cup, which has nothing to do with the Almanack, on the Elie Golf
House Club Links.
Gordon Wells, Director of Administration at the Institute of Chartered
Accountants of Scotland explained that the golfing trophy was donated by
the late Alexander Moore.
Tayside won the Area competition and Donald Grant, a past president of
the Institute and a retired member, Stanley Wilson won the individual
event.
Business Diary has until now thought that individual meant single, as
in one person, but we are dealing with accountants after all.
Minds meet at Inverness
VISITORS to the Scottish Conservative Party conference in Inverness
yesterday would have witnessed a meeting of minds if they had dropped in
to the Federation of Small Businesses' fringe meeting in the Palace
Hotel.
Gathered together were delegates from the conference alongside a
rather different type of delegation from Rosyth Dockyard who had
travelled north to lobby the conference.
No, the subject was not the Saving of Rosyth, but the Scottish
Enterprise local network, and neither had the Rosyth workers gatecrashed
the event.
Their presence was as a result of an invitation by Jim Torrance, the
FSB's East of Scotland chairman who had invited the trade union
delegation to come along and share a sandwich with the FSB after the
meeting was over.
However the dockyard workers arrived during the meeting which was
running late because the business of conference was delayed.
The delegation joined in the meeting and John McDougal, who is the
Labour Group leader on Fife Regional Council rose to say that the tragic
death of John Smith had brought people together and perhaps in future
everyone should work closer together.
This contribution was greeted with enthusiasim by the Tory delegates
present which, in all seriousness, must be the first time in many years
that a group of trade unionists has been clapped by a conservative
audience.
Three ride out
of the West
A TEAM comprising three persons from Healey Baker's Glasgow office are
travelling to Edinburgh next month to take on the cream of Edinburgh's
chartered surveyors in the Bonnington Bond Quiz.
To date, 25 three-person teams have entered the competition but Healey
Baker are the lone West of Scotland representatives.
The winners are presented with a Bonnington Bond Quaich and last
year's champions DM Hall are again taking part, led by Max Mendelssohn.
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