IF eating out is one of your pleasures be prepared to arouse your palate with the delights of Italian cooking served up by masters of this genre at La Villa, a new Trattoria and Pizzeria newly opened at 679 Pollokshaws Road in Glasgow's South Side.

Long time experienced in the dining out business, owners Tony Pierotti and Mario Lombardini, who already run the well-established and popular La Fiorentina and La Vecchia Romagna have completely refurbished this new venture where the decor theme is focused on famous Italian villas.

To guarantee that the aficionado of Mediterranean cooking is satiated, the partnership has engaged the services of renowned chef Tony Rapuano (Il Guaglione to his devotees) whose mastery of that unique Italian taste is legend. But although the quality and selection is superb, prices are extremely keen for the culinary gems on offer.

La Villa caters for everybody: the menu gives a wide and varied selection of dishes for one person, special meals for two or four and families will be delighted at a choice children's menu. Tony Pierotti said that he incorporated the best dishes from his other restaurants, adding new and exclusive offers which patrons are eager to endorse.

He explained: ''This is why we have introduced 'specials' such as the Celebration Dinner''; a sumptuous feast with a choice of aperitif, starters, bottles of wine, wide selection of main courses, delightful desserts, coffee or tea and Italian biscuits with a liqueur to add a ''feel good'' glow, all inclusive at #29.50 for two.

Business people in a hurry can enjoy the one course lunch with coffee for #4.50 or linger and savour two-courses with coffee for #5.50 (children #3.95). An early evening special one-course dinner and coffee at #4.95 is ideal for those who don't have time to go home and cook before heading out again.

La Villa at 679 Pollokshaws Road, a few minutes' walk from Shawlands Cross enjoys that ambiance that only an Italian kitchen seems to guarantee. Decorated and fitted with quality furnishings, a surfeit of satisfaction pervades throughout; from the front dining area to the back two-level eaterie the aroma of herbs mingles with the chatter of happy patrons.

If you eat Italian then sample the home-made pizzas, freshly baked to order or salivate over smoked salmon and pasta noodles in a mouth-watering sauce and garlic bread for #5.95. The Pasta Festival Picnic for two at #12.50 with bread and salad is quite magnifico at La Villa, 679 Pollokshaws Road. Telephone 0141 423 9988/423 1179.