TOURISM leaders from the Glasgow area will this week launch a new business drive in Europe by selling the attractions of Glasgow as UK City of Architecture and Design 1999.

The chief executive of Greater Glasgow and Clyde Valley Tourist Board, Mr Eddie Friel, who is leading a trade mission to the European Incentive and Business Travel and Meetings Exhibition in Geneva, will outline to potential buyers six development and extension projects in the accommodation sector which are due to be completed for 1999.

New hotel developments are the 38-bed New Lanark Mill Hotel, located alongside New Lanark World Heritage Village, the 111-bed Stakis Strathclyde at Bellshill, and the 66-bed Carlton Hotel in Glasgow city centre.

Extension projects, representing an additional 167 beds, include those at Gleddoch House Hotel at Langbank; the Holiday Inn at Glasgow which is building an 85-bed extension, the Holiday Inn Express; and the Inn on the Green, Glasgow.

A new Opera School at the Royal Scottish Academy of Music and Drama and a satellite addition to the Charing Cross Hotel will offer capacity for 150 to 180-delegate conferences and are due to open for 1999.

Mr Friel said: ''Glasgow's year as UK City of Architecture and Design is a rich blend of events, exhibitions and lectures which is designed to be both educational and fun, but it will also leave a legacy that will appeal to residents and visitors alike.''

He also announced the appointment of the tourist board's new convention bureau director, Mr Scott Taylor, 35. His career in international marketing in the hotel industry has included the development of the Forte Crest brand and the Trust House Forte partnership marketing programme with British Airways. He was chairman of Greater Glasgow Hotels Association in 1997.