AN eclectic consortium of high-profile Scots yesterday promised to re-define ''easy listening'' music for radio listeners in Central Scotland, writes Ian Smith.
EZ FM launched its bid for the Central Scotland radio licence in Glasgow yesterday by introducing backers from the worlds of business, entertainment and sport.
Headed by Mr John Boyle, chairman of Direct Holidays, the board also comprises broadcaster Bryan Burnett, footballer and freelance broadcaster Pat Nevin, marketing director of Scottish Opera Roberta Doyle, and Mr John McKimmie, director of international music publishing and production company Telstar.
The proposed station is also backed by media investment company Motionsound, of which John McKimmie is also a director, and Sir Tom Farmer, boss of Kwik-Fit.
Mr Boyle said: ''EZ FM will be filling a gap in the market in Scotland by catering for the over 30s who want to listen to good music, not small talk.''
Mr Burnett, radio broadcaster and host of television travel show Scottish Passport, said it would cater for music fans who do not want youth dance music yet ''are not ready to slip on the moccasins and listen to Val Doonican''.
A lucky mascot for the station may prove to be Kilmarnock and former Scotland winger Pat Nevin. When at Tranmere Football Club in Liverpool in 1996, he played an important part in the successful launch of Crash FM.
Mr Nevin said: ''I have a strong interest in a diverse range of music and am delighted to be backing a radio station which concentrates on classics from a number of eras and focuses on back-to-back music.''
The station would expect to employ around 30 people.
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