Dorset Printers has its name for a very simple reason. When managing director Hugh Boyd first set up what was a very small general printing business in the mid l970s it was located in Dorset Street, in the heart of Glasgow.

The name Dorset Printers was adopted and retained as the firm prospered, grew, then moved on to larger premises.

A time-served printer with a newspaper background, Hugh Boyd was joined by another printer, Stephen Cassidy, who became production director. Ross Donaghey, the third member of the Dorset management team, joined soon afterwards. Also coming from a print background, he is now sales director.

Their new purpose-built base in Drumoyne Road follows a move from the Kinning Park area and expands accommodation from the most recent 6000 sq ft to 20,000 sq ft. The bright and clean two-storey building is fronted by parking accommodation for more than 40 vehicles and sits on a site which offers space for further future expansion if required.

''It is a first class base,'' said Cassidy. ''We are easy to reach and only a couple of minutes away from motorway links, ideal for customers who wish to call or for the movement of orders. We are also usefully close to the heart of the city and to Glasgow Airport.

''Looking ahead, we have plans for our new location in Drumoyne Road which are the backbone of a business plan which looks forward for the next 10 years. Above all, it gives us elbow room in which to operate.

''By the time we left Kinning Park, Dorset Printers' growth had reached the point where at times we felt we were one stage short of working in the open in the car park.'' Since the beginning, the print men, led by Boyd, have kept to a watchword pattern of work based on guarantees of quality and dependable delivery on deadline.

The workforce includes men from the original Dorset Street print shop where it all began. Equally telling, customers from that time continue in that role.

''While we look forward to welcoming all our guests tomorrow, we will have a particularly warm welcome for that particular group. From the start, they knew how we acquired our name and our reputation for quality,'' said Cassidy.

''But old customers or new, tomorrow's celebration is at least in part intended to show the greatly expanded range of quality work we now produce - and to tell them of ways in which further expansion is planned.

''We believe that today we can challenge anyone anywhere on print quality and on price. Our new equipment allows us to tackle large or small print runs. Small can be as little as 2000 - and one current order, for a brochure, calls for a print run of 750,000.''