Mature men take heart - bald can be beautiful, big ears are endearing, and even fat has its female fans.
Ginger Chris Evans, big-ears Martin Clunes, camp Eddie Izzard and cuddly comic Phil Jupitus are some of the unlikely 30-something sex symbols celebrated in a women's magazine today.
She magazine says women will look harder to find sex appeal in older men, without mentioning that maybe they have to.
''A toned torso and come-to-bed eyes are not the only qualities that turn us on,'' She magazine said.
''For some women, a smooth bald head is irresistible while others are turned on by the geeky look, big specs and all.
''Many desirable qualities - intelligence, sensitivity, and success - have a habit of improving with age.''
All with their 30th birthdays behind them, snaggle-toothed actor Dave Thewlis, 35, tops the Scruffy Sexy category, EastEnders star Ross Kemp, 34, is king of Bald Sexy, and drug-taking author Will Self, 36, is foremost Clever Sexy representative.
Just qualifying in the age stakes are Byronic Sexy actor Rufus Sewell, 30, and ''Little Boy Sexy'' Blur singer Damon Albarn, also 30.
Chris Evans, 32, is Successful Sexy and his TFI Friday sidekick Will Macdonald, 31, is Geek Sexy.
But top 30-somethings on the She swoon-ometer are actors Colin Firth, 37, Ralph Fiennes, 35, Robert Carlyle, 36, Jeremy Northam, 34, and Greg Wise, 31, who along with Big Breakfast presenter Johnny Vaughan, 32, are judged to rate the Full Monty.
Those cuttingly condemned as Not Sexy (But They Think They Are) include Simply Red romeo Mick Hucknall, Simon le Bon, Shane Ritchie, and comedian Sean Hughes.
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