THE Potato Marketing Board has increased its marketing budget by #635,000 - bringing it up to #2.5m - as part of a campaign to boost consumption.
Two seasons of high prices for both fresh and processed potatoes have cut consumption from the record level of 112.8kg a head in 1993-94 to 101kg in 1995-96 - a 10% reduction.
The board's head of marketing, Ron Davis, said that it was about to launch one of the biggest general advertising campaigns deployed to promote potatoes. ``We know that our past advertising has persuaded consumers that potatoes are healthy and nutritious,'' he said.
``The high prices caused by two years of drought-induced yield reductions have taken their toll. We have lost the gains that we made in market share to rice, pasta and pizza.''
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article