GRADUATES can have a problem making the transition from student to working person. Jaimie was 22, an honours graduate in law, who had for more than a year been applying for jobs. He had a high ratio of interviews to applications but no job offers. His parents persuaded him to see me.

He arrived half-an-hour late for our 11am appointment: he had overslept. I am no longer surprised at how many graduates turn up late, always giving a very bad impression.

I had asked Jaimie to dress as for an interview: he arrived in jeans, scuffed black shoes, white socks, crushed jacket, whitish shirt and tie with Donald Duck all over it. At an interview the first impression is made within 30 seconds and part of that impression is dress.

Smart and appropriate dress for the job is essential. Researching the company gives an insight into what it sees as acceptable. Jaimie was applying to banks, insurance companies and public-sector organisations so his dress was not appropriate.

During a seminar I ran for interviewers I asked them to list the physical characteristic or clothing which most put them off. Fourteen out of 20 had put white socks first. When I told Jaimie this he said they would have to take him as he was or not at all. I reminded him they had decided not to take him.

Tessa Simpson Associates is at 30 Rostan Road, Glasgow, G43 2XD. Tel: 0141 637 2273.