FROZEN sprouts are one of
David Kells' best-selling lines. As his fork hovers over his portion
this Monday, along with much of the rest of the nation, this 43-year-old
could be forgiven for a slight nervous tremor at the thought of all the
debt those sprouts, indirectly, represent.
For Kells and three colleagues recently spent the upside of #6m,
courtesy a package of loan, overdraft and mezzanine finance put together
by Bank of Scotland, for 75.1% of Capital Foods, Scotland's largest,
specialist frozen food chain.
''It's a strange feeling to borrow that amount of money,'' he admits.
''But I don't really feel nervous. I don't want that to sound blase. But
there's almost a perverse comfort in borrowing when interest rates are
near their highest levels.''
Scotland's latest management buy-out, this time from the vast United
Biscuits empire, has left the quartet involved -- apart from Kells, they
are Brian Ashcroft, Norman Brownlee and David Rutherford -- unperturbed,
in other ways too.
''To tell you the truth, we haven't actually felt any difference from
being on our own,'' admits Kells, with a sideways guilty smile which
suggests that, really, the earth should have moved or something.
But, for four years past, within UB's small businesses division, Kells
and his colleagues have been allowed to develop as a self-standing team
anyway. ''We've had the opportunity to make many of the changes we would
have wanted to introduce at Capital, anyway,'' explains Kells. ''UB
didn't prevent us in any way at all.''
From the start, Kells had a sense of that small business division
within the mighty biscuits and snacks empire as a kind of ''action
pending basket,'' peripheral interests that UB might one day dispose of.
So he registered his interest in acquiring Capital early and extracted
from chairman Sir Hector Laing the promise that, if the frozen food
business were ever for sale, the MBO team would get first bite at it.
Both Kells and finance director Brian Ashcroft had been with UB for 22
years. ''They had given us their word,'' points out Kells. ''We didn't
want to do anything that would embarrass them. So we waited for them to
tell us they would listen to an offer.''
Other items in the pending basket, like Cochranes, the Ford car
dealer, went first. But, on the day of the opening of the Easterhouse
Project earlier this year, Laing told Kells their time had come.
The negotiations were remarkably swift for a deal of this kind. And,
unconventionally, they eschewed institutional equity backing for the MBO
team. Vikram Lall of brokers Bell Lawrie, who had done some work on the
Cochranes sale, and Eric Harper-Gow, a partner in accountants Coopers &
Lybrand, were approached to act as advisers.
A business plan was completed by the end of May and presented to the
Bank of Scotland for backing. Everything was put in place for an agreed
deal and price to be put to the UB board in July. The rest of the time
to end September, when the buy-out became effective, was taken up with
the inevitable legal niceties.
Under the terms of the deal, UB kept a 24.9% minority interest. Eight
other Capital managers, apart from the four principals, have so far
taken small equity interests.
''We felt UB had shown their faith in the business in the past,''
explains Kells. ''It was important for us to retain the link, partly
because, on the property side, it would give comfort to the landlords of
our various shop premises that they were still involved. We have an
option to buy UB's stake later.''
But, what is this business Kells and his colleagues are staking their
financial futures on? Freezer ownership in Scotland, the Capital MD
tells me, is the lowest in the UK by a margin of some 20%. In part, the
tenemental and high-rise housing environments here militate against
finding room for chest freezers, in particular.
Overlaid on that statistic are changing attitudes to what a freezer is
for. The sales pitch of a decade back -- buy a freezer, fill it with a
dismembered lamb, half pig, or quarter of beef, and you can enjoy meat
throughout the year at considerable savings on the household budget --
apparently no longer has the same appeal.
''In our view, people are tending to put stuff in the freezer for
convenience now, and not necessarily to save money,'' says Kells.
''People are eating more and more on the run. They want wider and wider
ranges of ready made meals.''
But, given that, won't the supermarkets with their ranks of freezer
cabinets and quality retailers like Marks & Spencer, who have targeted
the same demand, increasingly dominate the sale of prepared, frozen, or
freezable food?
Kells acknowledges that the supermarkets, after an initial failure to
pay much attention to the potential for frozen food, are an increasingly
competitive force. But he insists that, because of changes in shopping
patterns, they and the specialist frozen food chains can live happily
with each other.
''Increasingly people are shopping fortnightly, even monthly, in the
supermarket and weekly in specialist frozen food shops,'' explains
Kells. To develop that convenience image (freed of the wire trolley
ordeal) further, Capital offers fresh daily purchase items like milk,
bacon, rolls, cheese, pies, and delicatessan items which now account for
30% by value, of total sales last year of #35m.
''We're not replacing the corner shop, but if customers want these
items, they are there for them,'' adds the MD.
In recent years the specialist frozen food sector itself in Scotland
has gone through funda-mental restructuring. Takeover and acquisition
has produced a less fragmented marketplace. Six significant players have
been cut to three in four years.
Bejam acquired Lowfreeze and was, in turn, bought over by Iceland. The
family controlled Farmfoods chain acquired Freezeway. Today, Capital has
most units (70) against Farmfoods 55 and Iceland's 30. That, however,
doesn't tell the whole story, since some of the Capital units have
smaller floor areas.
Capital has been in the UB stable since the early seventies. It was
originally a diversification for the Leith-based Campbells wholesale
butchery business, acquired by UB along with the Simmers biscuit
business, a Perth lemonade factory, long since sold, and a jam maker at
Carnoustie.
The original Capital Meat Centres concept, redolent of the kind of
cheap packages of meat on offer around factories and in the poorer
housing schemes, still occasionally dogs the group's present marketing
effort, where frozen meat actually accounts for a very small proportion
of sales.
David Kells first took over the management of Capital at the end of
the seventies. Born in Oldham, brought up in Morecambe, his professional
background is catering. He came to Edinburgh in 1967 to the old business
of J. W. Mackie on Princes Street, then owned by House of Fraser.
The business incorporated restaurants, snack bars, and function
suites, all with their own on-site bakery, on the frontage now occupied
by the flagship John Menzies store. Within six months of Kells arriving
Mackie had been acquired by UB's Crawfords arm, closed, and the building
sold to an insurance company.
Crawford may have been buying market share with its disposal of
Mackie's premises, but it retained Kells' services. He moved into the
outside catering side, being responsible for the first Royal Garden
Party at Hollyrood Crawford ever did.
Several steps up the UB management ladder later, he arrived at
Capital. It was a significant change of direction for a catering
industry professional, but, with the benefit of hindsight, Kells is
convinced it was an inspired move.
''UB have just sold the Wimpey and Pizzaland restaurant chains,'' he
points out. If he had stayed on the catering side, he might have ended
up just part of that megabuck disposal. ''Now that we've bought Capital,
arguably I made the right decision in 1979, although it wasn't at all
obvious at the time.''
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