THE air around Joesef must buzz with electricity. The singularly-named young Glasgow singer is currently feeling it too. Down in London with his manager, he’s taking a break in between meetings with PR people and industry bods.
These two Summer Nights gigs at King Tuts have long sold-out, meaning Joesef has managed to shift 600 tickets on the strength of two tracks: debut single Limbo and recent track Loverboy.
And what tracks. Displaying a vocal style as unique as the instrumentation, these are highly soulful cuts quite unlike anything else around.
These gigs are not the first time Joesef has sold out the legendary Glasgow venue: in March he played to a full house, despite not having posted music on the likes of Spotify, where he currently has around 230,000 global listeners.
The only artist to have pulled off the same trick is Lewis Capaldi.
If the career trajectory of the Bathgate star is an indication, these dates could be the last time fans can see Joesef in a venue as intimate as his songs.
“When I did the first gig in March, I had to ask around my pals to help sell the tickets,” he says. “Apart from a few tiny Instagram clips, there was nothing online. It was maybe people wanting to see if it would be bad, but it turned out OK.”
He adds: “There’s a lot happening and it’s hard to keep track of it all and it’s a bit weird but exciting. Like my manager, who’s just started their own management company, I’m new to all this and just beginning to get acclimatised to it.”
It was Joesef’s manager who encouraged him to write after hearing him sing a version of California Dreamin’ at an open mic night.
Joesef, then a sound engineering student, had never seen himself as a musician.
“I’ve never even been in a band before,” he says. “I grew up in Easterhouse and all my mates are plumbers and joiners. I had never thought I would be making music. I had sang a bit, but never at college – I was always too nervous. But my manager was like: ‘You need to do this’.”
I thought: ‘I’m not doing anything else so I may as well try’.”
Joesef’s musical education came from his mother, a music fan who filled the family home with the sounds of Al Green, Carole King, The Mamas and The Papas and The Cure.
That classic songwriting is in evidence in Limbo and Loverboy, heart-wrenching songs which ally balmy soul, hip hop rhythms and dreamy production to lyrics written in the aftermath of a break-up.
If they sound like emanations from another world, that’s down to Joesef doing things his own way.
Though a four-piece band will back him on these dates, he writes, plays and produces his material alone.
His voice has been widely compared with Amy Winehouse, but there’s also the expressiveness of Corinne Bailey-Rae and the fragile beauty of Chet Baker.
The lyrics are startlingly raw and reflective, demonstrating what we now might call emotional intelligence. In another era, it was called soul.
Joesef was recently pictured next to huge billboards in Glasgow and Manchester displaying fragments of lyrics from new single Don’t Give In.
An EP will follow in the coming months with an album sometime next year.
“It’s hilarious seeing lyrics I wrote at home, crying in my pants, on a billboard,” he says.
“I can only write about things that have happened to me. My favourite singers have always been the honest ones, people like James Taylor and Carole King.
“In Glasgow, people can smell the bullshit. They know if you’re lying or pretending. You don’t get away with it.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here