Scottish fashion designer Christopher Kane continues to amaze the global fashion world with his innovative ideas and extraordinary collections after a decade in business, now the rebellious creative is storming his way into the feared territory of e-commerce. Partnering with Farfetch Black & White, the white-label solution from renowned e-commerce giant Farfetch, Christopher Kane has created a global fashion portal into the widest selection of the label’s products across womenswear, resort, menswear, pre-fall and a full range of accessories including handbags and footwear.
This expansion comes just over a year after the opening of a bricks and mortar Christopher Kane flagship store in Mayfair, London. In January 2013 French luxury goods group Kering invested in the fashion house built by Christopher and his sister Tammy buying up a 51 per cent stake in their company.
Always eager to embrace the advances of modern technology Christopher Kane is among first in the race of high fashion brands to take control of their own global online outlet.
"I’m excited to be launching our first e-commerce site, it will be our global flagship store, and show the entire universe of what we do. Launching our first store in London last year was amazing and now with the e-commerce we can reach such a global audience". Christopher Kane, Creative Director
Playing with the ‘see now buy now’ concept in a very clever way Kane’s intention is to tease with the launch of Limited 001. On Friday 8 July and thereafter on the first Friday of every second month ChristopherKane.com will launch a single piece in limited numbers available exclusively on the e-commerce site.
Each exclusive piece will only be available for a maximum of 5 days and if the limited number sells out Kane has assured us it won’t be seen online again. Watch out for archive pieces and one-of-a-kind products that are planned to pop-up and amp up the desirability power tempting you to take a dangerously impulsive risk with your monthly paycheck.
Click to watch the Christopher Kane AW16 womens ready-to-wear show at London Fashion Week
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