Supermodels Kate Moss and Naomi Campbell have been unveiled as the faces of Fashion Targets Breast Cancer in the UK, 20 years after they first helped to launch the campaign.
The models have been photographed by Mario Testino for billboards around the UK to mark two decades since they lent their images to the first posters.
Kate Moss in the Fashion Targets Breast Cancer campaign (Mario Testino/Fashion Targets Breast Cancer)
The Fashion Targets Breast Cancer campaign has raised £14 million for Breast Cancer Now’s research since 1996 by teaming up with retailers to sell items showing support for the cause.
The 2016 collection features pieces from high street shops Marks & Spencer, Debenhams, River Island, Topshop, Laura Ashley, Simply Be, Hush, The Fold, SVP and Blow Ltd.
Naomi Campbell’s campaign image (Mario Testino/Fashion Targets Breast Cancer)
Every item in the range carries a minimum 30% donation towards Breast Cancer Now’s research, with some carrying a 100% donation, and the money raised is donated directly to the UK’s largest breast cancer charity.
Moss said: “It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year. Since its UK launch in 1996, when I first appeared in the campaign poster, Fashion Targets Breast Cancer has gone on to impact so many lives by funding vital research into this devastating disease.”
Kate at the Burberry spring/summer 2016 fashion show (Ian West/PA)
Campbell, whose mother Valerie battled breast cancer, said: “I never could have expected back in 1996 that I would go on to experience first-hand the harrowing effect this disease can have on individuals, families and loved ones.
“For the last 20 years Fashion Targets Breast Cancer has united us all – scientists, models, designers, mothers, photographers, retailers – as a powerful force against the disease.
Naomi with Valerie after she officially opened the Breakthrough Breast Cancer’s London research unit at Guy’s Hospital (Fiona Hanson/PA)
“That’s two decades of incredible support for cutting-edge breast cancer research and it’s vital that we don’t stop now. With 2016′s campaign, I’m honoured to stand with people across the UK, united in our belief that, together, we will win this fight.”
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