VIDAL Sassoon, one of the world's first celebrity hairdressers, has died at his home in Hollywood.

Obituary I Life in pictures

The 84-year-old coiffeur passed away at his mansion yesterday surrounded by family members, just months after it emerged he was fighting leukaemia

The pioneering hair stylist, who created the bob, which shot to fame thanks to Mary Quant in the swinging sixties, and his paired down, "wash and wear" philosophy – was born in Hammersmith, London, in 1928.

Four times married, he got his first taste of hair salons aged 14 when he went to work as a "shampoo boy", responsible for mixing dyes using bleach powder, peroxide and ammonia.

He later said of the task: "The ammonia jar was kept locked up because if you spilled it, it would clean out the sinuses of the block, not just the salon."

Sassoon was in his twenties when he opened his first salon in London, in 1954, setting himself a five-year make-or-break timetable, after which – if the business was not successful – he planned to abandon hairdressing altogether.

However, his talent and innovation in creating modern, low-maintenance styles resulting in business for the salon booming.

He went on to open a branch in New York in the 1960s, cutting film star Mia Farrow's hair into a distinctive crop for her role in Rosemary's Baby, and became arguably the most famous hairdresser in the world.

His clients ranged from the Duchess of Bedford to Jean Shrimpton and Terence Stamp.

Sassoon, an avid Chelsea fan, said: "When I first came into hair, women were coming in and you would place a hat on their hair and you would dress their hair around it.

"We learned to put discipline in the haircuts by using actual geometry, actual architectural shapes and bone structure.

"The cut had to be perfect and layered beautifully, so that, when a woman shook it, it just fell back in."

His hair products debuted in 1973, and by the 1990s, were known for a new wave of two-in-one shampoo and conditioners – Wash & Go.

He is survived by his current wife, Ronnie, and three children from his first marriage.