Daniel Hurley, 31, was taken to hospital following the industrial accident while working on a £17m housing construction project in Murano Street in the Maryhill area of Glasgow.
Flats are being built at the large site in Murano Street close to Partick Thistle's football ground. The incident was at around 8.30am.
Police and paramedics race to the scene but were unable to save Mr Hurley, who worked for a sub-contractor of Glasgow-based property developers Morris & Spottiswood.
Mr Hurley lived in Arrowsmith Drive in the Scotstoun area of the city.
The site is part of a £17m development for Queens Cross Housing Association and will see 140 new homes built by Morris & Spottiswood.
It will comprise 32 four storey flats for tenants and the project is due to be completed by next summer.
A Strathclyde Police spokesman said: "Around 8.35am Daniel Hurley, of Arrowsmith Avenue, Glasgow sustained fatal injuries when he was crushed by the steel building frame which collapsed when he was working on a new building site in Murano Street, Glasgow.
"Emergency services attended and transferred him to Glasgow Western Infirmary where sadly Daniel died on arrival."
A post-mortem examination will take place to establish the exact cause of death and a report will be submitted to the procurator fiscal.
His family have been informed and the Health and Safety Executive will carry out a full inquiry.
A spokeswoman for Morris & Spottiswood said: "We can confirm that a worker employed by Advance Construction (Scotland) Ltd has been invovled in an accident at our site in Murano Street, Maryhill, Glasgow.
"We are working with the Health and Safety Executive to assist them in their investigation."
The company is expected to release another statement on the incident later.
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