BrewDog has said it plans to triple the size of its bars and hotels business to around 300 venues by 2030.
The Scottish brewer and pub brand said its sales surged across the bar business over the past year as it was boosted by its rapid expansion.
BrewDog launched its first bar site in Aberdeen in 2008 and now has more than 100 venues, including sites in Las Vegas, Berlin and Brisbane.
The latest growth ambitions will see the business open new bars in the UK, India, Italy, Netherlands, Australia, USA and Thailand this year, with plans for sites in China and South Korea further down the line.
READ MORE: Pub giant reveals Glasgow expansion plans
In the UK, BrewDog is set to target larger format venues similar to its flagship bar in London, Waterloo, as well as sites in travel locations as part of its partnership with SSP, which will include its first opening at Gatwick airport in December.
The group will also target new hotel openings in the UK as part of the plan.
It came as the hospitality brand revealed that revenues from BrewDog bars increased by £44 million, or 68%, in 2022 compared to the previous year.
BrewDog said it expected bar revenues to increase by a further 25% in 2023.
James Watt, chief executive officer of BrewDog, said: “Last year we opened our two most ambitious bars yet in Las Vegas and Waterloo, and in a tough economic climate both have vastly exceeded our expectations.
“The success of our new landmark locations is testament to our strategy of investing in high-footfall locations and creating unique environments that redefine the bar experience – everything from coffee shops and workspaces, to hidden cocktail bars, podcast studios, ping pong, bowling and our own beer school.
“In some locations we even have a micro-brewery on site, so our customers can learn to brew for themselves.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here