A FAMOUS Scottish crisps brand which recently changed its name is now available for consumers to buy under its new guise.
Crisps and popcorn formerly sold as Mackie’s are on sale in supermarkets such as Tesco and Sainsbury’s under the new Taylors Snacks brand.
The listings follow a well-publicised name change last month, which came about after a long-running joint venture between the Taylor and Mackie Scottish family businesses came to an end.
READ MORE: Famous Scottish crisps brand disappears as product gets a new name
Taylors, a fourth-generation family farming business, took full control of the Mackie’s at Taypack joint venture last year.
Although the products have rebranded, the recipe for the crisps and popcorn remain unchanged, and continue to be made by Taylors at its farm in Perthshire.
More than 500,000 packets of the crisps are sold per week and Taylors is looking for that volume to grow.
The range, which runs from pickled onion to sea salt, is sold in Morrisons, Asda and convenience stores around Scotland, in addition to Tesco and Sainsbury’s, and other stockists are in the pipeline.
READ MORE: Scottish ministers told to 'act now' to help struggling shops and pubs
James Taylor, managing director at Taylors Snacks, said: “We’ve been on a journey in the past year, refining market insight and crafting a Taylors brand that we’re all so proud of. We’re delighted some of the country’s leading supermarkets have taken to the new look straight away.
“By placing it on the snack aisles around the country, we’re hoping that it allows new customers to fall in love with our produce, while keeping the crisps accessible to our long-standing customers.”
Taylors Snacks has invested more than £400,000 in TV, radio, and out-of-home digital advertising to promote the new brand over the next six months. The campaign will see the crisps advertised on national TV for the first time.
Mr Taylor added: “Our main goal is to become a household snack brand across the whole of the UK – and with loads in the works at Taylors Snacks right now, we feel we’re on the right track.
“To have the confidence of a number of the big retailers shows we’re in a strong place at Taylors Snacks at the moment and we can’t wait to continue to grow our brilliant brand.”
The Perthshire-based Taylors-Mackie's joint venture was founded in 2009.
Mackie’s continues to produce ice cream and chocolate under its name at its Aberdeenshire farm.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here