Plans have been unveiled to bring a new multi-purpose hotel to Glasgow.
Building on the success of the current venue, SWG3, in partnership with Stallan-Brand, has proposed a "hotel for music lovers" which will redevelop currently disused land and bring a "unique hub" to the west end of the city.
The plans for the hotel focus on boosting the area's growing hospitality, tourism and cultural sectors and improving business opportunities for local entrepreneurs while remaining sustainable.
If approved, the 139-bedroom hotel is expected to open in late 2026 and will feature two restaurants, two bars, co-working spaces, a gym and movement studio and a rooftop terrace.
Founded by Andrew Fleming-Brown and Andrew Mickel, SWG3 was transformed from a derelict group of buildings into one of Scotland's leading cultural destinations, which plays host to a range of gigs, outdoor festivals and creative events.
The hotel is the next step, with the project team being joined by hotelier Bruce Robertson, who brings more than 25 years of international experience in the design, development and operation of lifestyle hotels and private members clubs.
Andrew Mickel, SWG3 director, said: "Our vision for the SWG3 hotel is to deliver a brand new welcoming space for all creative souls to stay.
"A unique new location for nurturing art, music and creative magic wrapped in cutting-edge design.
"Since transforming the Galvanizers Yard and disused warehouses into one of the country’s most talked about arts venues, the SWG3 team have continued to invest heavily in the community, and this project will be no different.
"We hope to not only deliver economic growth for Clydeside, Yorkhill and Glasgow as a whole but prove that good business can be sustainable and socially conscious as well as simply great fun."
READ MORE: Glasgow property firm Maven in Dundee student flats move
Paul Stallan, Stallan-Brand creative director, continued: "Our aim is to deliver a hotel like no other.
"The SWG3 cultural venue defies being categorised, it's a cultural polymath and phenomenon.
"From performance, live music, and theatre through to major visual arts events, SWG3 has become Scotland’s go-to destination.
"Whether Scottish Opera or a Comme des Garcons guerrilla store, through to the First Minister learning the art of graffiti, the location has attracted industry and sector accolades for its enterprise and creative spirit.
"To accelerate this unique offer that unites art, fashion and music we aim to deliver a hotel experience that is more Glasgow than Glasgow."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here