Scottish syndicate Investing Women Angels (IWA) has led a £195,000 equity investment round into merchandise technology platform developer terrible*.
Headed by chief executive Tersha Willis, London-based terrible* supports musical artists as well as video gaming, comedy and other creative industries by creating, sourcing and delivering unique merchandise relevant to its clients’ audiences. This is sold both online and in-person at concerts and events internationally.
The terrible* platform facilitates payments and logistics as well as accumulating sales and inventory data to help artists and brands maximise profitability and develop long-term merchandising revenue streams. Operating within a total addressable market of £2.1 billion, terrible* currently has more than 700 clients on its roster including Roisin Murphy, PJ Harvey, King Krule, Jai Paul, rapper Professor Green, and indie rockers Black Country, New Road.
The investment round was led by IWA, Scotland's first all-female angel syndicate, and supported by other individual investors. The money will be used to further develop the terrible* platform and support expansion into the US market.
READ MORE: Waring on ‘major mission’ to lift investment by women
Since its inception, the company has developed a close relationship with IWA and its sister company AccelerateHER. Ms Willis was among the winners at the 2020 AccelerateHER Awards celebrating emerging female founders.
As part of the investment, IWA member Pamela Barclay will join terrible* as its investor director and take a seat on the board.
“IWA is immensely proud to be leading this investment to support terrible*, an innovative and inspiring merchandise technology business bringing a fresh and unique approach to its market," Ms Barclay said. "I am also very excited to be joining the board and supporting the business through this growth phase as its investment director."
Ms Willis added: “We're delighted to secure the confidence and support of Investing Women Angels in this funding round, and to welcome Pamela onto our board.
"2023 has already seen a period of exciting growth and expansion. We look forward to working with Pamela and IWA to ensure the rest of the year and beyond continues in the same vein.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here