A Scottish brewer is toasting a major deal that will see its sour beer sold across the country in the UK’s biggest supermarket chain.
Vault City Brewing’s four-packs of Strawberry and Peach are now available in 650 Tesco stores across the UK.
The deal is set to help the firm pass £3 million turnover for the first time this year, which is an almost 50 per cent increase year on year.
Steven Smith-Hay, Vault City Brewing founder, said he has been boosted by supermarkets’ desire to diversify their alcohol range, and interest from overseas.
🔔 Last chance to access Scotland's best writers for a full year, save over 20%, and receive a complimentary gift box as a first-time subscriber
👉 Click here to sign up for this offer
“As a small, independent craft brewer, we’re so proud to see our product stocked on the shelves in so many different Tesco supermarkets up and down the UK,” he said. “We’re still a small team and it gives all of us so much faith in our product and all the hard work we put in to have landed such a significant deal.”
He continued: “Tesco’s investment in our Strawberry and Peach sour beer proves the appetite for craft beer across the country continues to grow. This is a huge opportunity to get Vault City into the hands of lots more people.
“The news last year following the mini budget did not paint a pretty picture for beer sales in 2023, and like most breweries we found ourselves preparing for the worst.”
Vault City has also made a shift to a four-day working week.
READ MORE: Brewer ramps up investment as demand for its sour beer soars
The Edinburgh beer producers made national headlines after becoming the first brewer in the UK to formally adopt a four-day working week in January last year.
A reduction in working hours by 20% has coincided with business growth of approximately 50%, as well as improved staff productivity, mental health and overall happiness.
Mr Smith-Hay said: “Obviously decreasing work hours is a huge commitment for a small business to make, however we’ve always believed work-life balance should be a big part of our culture and something worth striving for."
READ MORE: Edinburgh's Vault City Brewing opens bar in Portobello
He added: “After successful trials, we made the permanent switch at the start of last year and the feedback has been overwhelmingly positive. More staff are able to spend time with their families, switch off and prevent burnout.
“The last 12 months has been a significant period of growth for the business and we firmly believe the four-day workweek played a huge part in that.”
Mr Smith-Hay, 32, started brewing sour beer from his home as a hobby before launching Vault City in 2018.
The business, which specialises in heavily fruited, modern sour beers - with flavours such as Mango Banana Coconut Crumble, Iron Brew and Raspberry Roulade - has since become one of the UK’s best-selling sour beer brands and the biggest in Scotland.
The firm’s turnover now exceeds £3.1 million, allowing for significant funds to be used towards growth: its fermentation capacity from 26,000 litres to 105,000 litres with the addition of ten new tanks, while its team of 19 people is expected to grow to more than 25 this year.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel