ASCENSOS has made a significant investment into Cape Town-based technology business Digital Tribe after its recent expansion into South Africa.
The Motherwell-based customer service outsourcing firm said the move follows the launch its operation in Cape Town, which has just opened in and is set to create 600 jobs in its first year.
Ascensos, which employs over 3,000 across the UK, Romania and Turkey, has taken an equity stake in the autonomous customer solutions specialist.
John Devlin, chief executive and co-founder of Ascensos, said the partnership is “a fantastic opportunity”.
“With this investment we are now able to access Digital Tribe’s leading suite of products and machine-learning technologies and can now build an expanded range of pioneering future-first solutions, giving our clients the edge in their markets," he said. “Investment in forward-thinking CX solutions is paramount and our vision is very much shared by the team behind Digital Tribe.
"We’re proud to be working with a local business and further cementing our growing presence in South Africa following the recent opening of our new Cape Town operation.”
Kobus van der Westhuizen, of Digital Tribe, said: “We’re proud to team up with such a well-established and respected customer outsourcing organisation. Ascensos is a world-class provider with a growing global footprint and many years of expertise in the CX arena.
“This digital, multi-platform approach and hybrid model of human & autonomous customer contact is a huge focus for us and for the team at Ascensos, so I am certain that this partnership will allow us to flourish together.”
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