A Scottish gin producer claims to have become the first in the UK to create a "full augmented reality experience" within each of its six core range bottles.
McQueen Gin, based in Callander, Scotland, has today launched the "World’s Coolest Labels" range which it says "come to life to create an exciting, immersive gin experience for customers".
By scanning the label via the McQueen Gin app, each bottle showcases the hidden inner secrets of McQueen Gin with a unique full-length animation.
Drinkers can take a virtual dive into McQueen’s black cherry and vanilla gin pool, or learn about the spirit of Ben Ledi – the mountain which overlooks the distillery – behind its Highland Dry Gin, or follow the antics of the maverick lemon cartoon character.
READ MORE: JD Sports in shares jump after $495m takeover of US sportswear firm
The technology has taken six months to develop following an £20,000 investment by McQueen.
Dale McQueen, managing director of McQueen Gin, said: “At its core, one of the fascinating sociable aspects of society can be found when we share a drink with our friends, either in the pub or in our homes.
“With that option being limited in the current climate, we have enhanced this experience by creating an engaging AR experience on our six core range bottles that people will enjoy sharing across social media. We wanted to make not just an enjoyable tasting gin but an experience which would bond people together and give them something other than great taste to talk about.
“We have achieved this through the new McQueen Gin app, which allows the user to view the augmented reality experience by simply opening the app and pointing their camera at the front label.
“Not only are we the first Scottish Gin company to integrate augmented reality, we believe that we are the first gin company in the whole of the UK to fully integrate augmented reality into our label design with our own dedicated app, showcasing how McQueen continues to lead the industry in innovation.”
Unprecedented demand for suburban and rural homes in Scotland
Stewart Milne has said demand for its family homes in suburban and rural locations has hit unprecedented highs driven by people wanting more space and a sense of community.
Scottish law firm promotes five to partner
Burness Paull has declared that five new partner promotions show its “confidence in future growth after delivering a strong performance through 2020”.
Sign up
You can now have the bulletin and the top business news stories sent direct to your email inbox twice-daily, and Business Week for the weekly round-up on Sunday:
https://www.heraldscotland.com/my/account/register/
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here